双语：苹果将于9月11日在中国单独举办新品发布会

2013-09-06 00:00:00来源：网络

　　BEIJING (Reuters) - Apple Inc (NSQ:AAPL - News) has invited Chinese journalists to an event in Beijing on September 11, just hours after it is widely expected to unveil its newest iPhone models in the United States, Chinese media reported on Wednesday.

　　北京(路透社)——9月4日消息，苹果公司目前已邀请国内有关媒体参加9月11日在北京举行的新品发布会，此发布会在其美国总部的全球新闻发布几小时后举行。

　　The event would mark the first time that the company has held near-simultaneous briefings in the United States and in China, the world's biggest mobile phone market where Apple has been losing its star power to rivals like Samsung Electronics Co Ltd.

　　这是苹果首次在美国和中国几乎同时举行新品发布会。中国是世界上最大的手机消费市场，然而苹果在中国的品牌影响力正在逐渐被三星等竞争对手削弱。

　　The event has fuelled speculation that Apple may announce a long-awaited deal with China Mobile Ltd , which is the world's biggest mobile phone company by customers and the only one of China's big carriers that does not have an agreement with the U.S. tech giant.

　　这个事件引发了人们的猜测，苹果可能在发布会上宣布大家期待已久的其与中国移动的合作。中国移动是世界上拥有最多用户的移动电话公司，也是中国唯一一个还未与苹果合作的手机运营商。

　　Apple and China Mobile did not immediately respond to emails and phone calls seeking comment. Top executives from the two companies met in China in late July, bolstering expectations that an agreement was near.

　　苹果和中国移动都没有在第一时间对此事件发表评论。但是双方高层确实在七月底进行过会面，这也对双方即将合作的预期提供了依据。

　　Some analysts, however, said Apple was likely to unveil a new product at the event and cut the months-long waiting time Chinese consumers have had for the latest iPhone.

　　一些分析人士认为，苹果很可能会在发布会上展示苹果最新产品，结束中国消费者在新品发布后对新品iPhone长达几个月的等待。

　　"I think the primary purpose of the event will be for a new product launch," said Sandy Shen, a research director with consultancy Gartner in Shanghai. "Though an announcement with China Mobile is possible... I won't hold my breath."

　　“我认为发布会的主要目的是新品上市，” 位于上海的高德纳公司的分析师Sandy Shen称，“但是在发布会上宣布其与中国移动的合作也是有可能的。”

　　Apple slipped to seventh place in second-quarter smartphone sales in China, according to research firm Canalys. Its China revenue for its fiscal quarter ended June 29 plummeted 43 percent from the previous period and 14 percent from the same period last year.

　　根据易观国际的调查显示，苹果第二季度在中国智能手机的销量中下滑到第七位。其销售额与上一财政季度相比下降43%，与去年同期相比下降14%。

　　Apple is expected to unveil a less-costly iPhone at an event at its Cupertino, California, headquarters on September 10. Analysts have said Apple needs a lower-priced device to drive growth in emerging markets such as China, where most consumers cannot afford its full-priced models.

　　业界认为在9月10日位于苹果公司总部加利福尼亚州库比蒂诺的发布会中，苹果将会发布一款廉价iPhone。分析人士认为苹果需要发布价格相对低廉的手机来促进其在新兴市场的发展。在中国很多消费者是不能支付一款高额的原价手机的。

　　相关词汇：

　　Journalist n. 记者

　　near-simultaneous adj.连环的

　　briefing n.简报;简要情况

　　rival n.竞争对手

　　fuel n.燃料，刺激因素 v. 加燃料

　　unveil v.显露，揭露，使公诸于众

　　star power 影响力

　　executive adj.行政的;经营管理的 n. 经理主管人员

　　less-costly adj.廉价的

　　revenue n.税收，收入