BEC高级阅读模拟题指导训练(2)

　　BEC商务英语，商务英语考试中的No.1，含金量已经无需多言。但是，无论是还在犹豫是否要参加BEC考试的，还是已经通过BEC考试的，都在疑惑到底学了BEC有什么用呢?让我们通过下面的学习来看看BEC到底都能让我们获得什么。

　　Exercise Two

　　1 This book follows the progress of various productsfrom the concept to the selling stage.

　　2 This book includes very few technical terms.

　　3 In this book we are given some detailed insideinformation on companies.

　　4 The writer of this book believes company bossesaim at more than the financial improvement of theircompany.

　　5 The writer of this book feels that success involves the ability to adapt quickly to a newsituation.

　　6 It is stated in this book that future business success will involve understanding recentthinking in the business area.

　　7 This book shows how to include tine input of consumer in a company.

　　8 This book is aimed at the workforce as well as management.

　　A PERCENTAGE SOLUTIONS Paler Fraser

　　Anticipating changes in the marketplace and the competition depends onthe ability to quickly reorganize business structures. Percentage Solutionsshows that these significant change indicators lie in the 20% of businessopportunities that will drive growth and profit into the future. Peter Frasersuggests that companies stay ahead of change by using a rapid redesignapproach to quickly renew and rethink their business. In the book hedetails how this redesign could work and gives some example of how itcould be put into practice in a company.

　　￡18.99

　　B BUSINESS THOUGHTS Norman Heimes, Sandy Davies

　　Attaining higher levels of customer satisfaction, increasing speed andefficiency in the product development process, and increasing profits arethe goals many managers are struggling to achieve. The basic businessphilosophy behind this book is Customer Integrated Decision Making, orCIDM, which is a process that shows managers how to reach these goals byintegrating the customer into the decision-making process andincorporating the customer’s wants and needs into the design of newproducts and services.

　　￡35.00

　　C COMMODITIES TO GO Philip M Rodgers

　　This fascinating and instructive book takes readers behind the scenes oftwenty-four of the biggest new product success stories of the past fewyears and reveals the normally confidential workings of some of theinstitutions where these products were developed. Each story focuses on adifferent strategy and offers managers and professionals invaluableinsights into how the brightest and best new product ideas were originallythought up, then developed and finally brought to market.

　　￡22.50

　　D A HANDBOOK OF MODERN BUSINESS MATTERS Joyce Jamieson

　　The incorporation of information technology in the workplace hasrevolutionized the way people do business. But the revolution has notfinished - new technologies are being developed every day. The dividebetween man and technology is becoming increasingly narrow, and in somesocieties social and cultural changes are gradually occurring in order toreengineer business operations for the 21st century. A Handbook of ModemBusiness Matters will encourage you to think about the new concepts andideas which often pass by only half understood, but will eventually makethe difference between success and failure.

　　￡14.99

　　E BUSINESS CHOICES Anne Jones

　　This original book about attitudes towards work is both for individuals inroutine jobs seeking to improve the quality of their working lives and formanagers who find themselves expected to do more with less in this era ofuncertainty. Business Choices reveals a new way of thinking about workthat will motivate both employees and companies to reach for higher levelsof achievement. In a clear and very readable style that avoids muchirritating business jargon. Anne Jones seeks to improve working attitudesat all levels of the workforce.

　　￡18.99

　　小技巧：备选句中使用解释性的语言而相应的文章中出现技术性语言或“术语”。 反之亦然。 请指出重要词汇和表达中存在的“术语”。

　　重要词汇和表达：

　　Indicator; CIDM; confidential; workings; reengineer; routine; era of uncertainty; readable;jargon;

　　小资料：

　　Customer Integration

　　Attaining higher levels of customer delight, increasing the speed and efficiency in the productdevelopment process, and increasing profits are goals many managers are struggling toachieve. Customer Integrated Decision Making, or CIDM, is a process that will show managershow to reach these goals by integrating the customer into the decision-making process andincorporating the customer's wants and needs into the design of new products and services.

　　Customer Integration: The Quality Function Deployment (QFD) Leader's Guide for DecisionMaking focuses on the complete CIDM/QFD process. The book details the reasons for usingCIDM market identification techniques, and QFD idea generation methodologies, as well assome basic and advanced customer "choice" prediction approaches. This practical, structured,and replicable process will provide a company of any size with the tools to assure its teams'success as they move to become linked to the customer.

　　Customer Integration opens with a comprehensive overview for executives, followed by adetailed discussion of how CIDM/QFD can increase profits for businesses in a variety ofindustries. The executive overview reviews the issues confronting companies today and givesreasons why executives will need to be linked to customers to compete. The second part of thebook lays out some of the foundation knowledge that middle managers will need to have inorder to commit to supporting individuals and teams and to complete CIDM/QFD projects. PartII also offers practical discussions on the critical role of leadership and the challenges ofimplementation. The third part of the book provides a step-by-step explanation of theprocess, along with a complete review of the necessary concepts and tools to make a CIDM/QFDproject happen.

　　Customer Integration is designed for the whole company. It provides the information executivesand managers need to undertake a Customer Integrated Decision-Making project and theknowledge that team members need to assure success in their project.