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BEC商务英语高级阅读模拟题(8)

2018-01-22 14:25:37 来源:网络BEC资料下载

  为了方便同学们的BEC商务英语学习,新东方在线BEC商务英语网为大家准备了BEC商务英语高级阅读模拟题(8),供大家阅读参考,希望以下内容能够为同学们的BEC商务英语考试提供帮助。更多有关BEC商务英语考试的内容,尽在新东方在线BEC商务英语网!

  Making New Products A Success

  After successfully creating a new product it is essential to find an effective way of marketing it. Promising British creations have often failed to sell because they have not been correctly marketed by those who had the idea, with the result that large foreign corporations have successfully taken over the marketing and made huge profits from a product created by someone else. __H__.

  It is more expensive to stop your competitors when they have already entered a market than it is to stop their initiatives at birth. __9__. This early disposal of any competition is obviously preferable, but it is possible that once you have established a new market, your competitors may spoil your plans by trying to gain a share of your profits, increase the cost of entering the market, or start their own related market venture. __10__. If you are aware of what your competitors are planning, you can stay one step ahead.

  Choosing the best time to enter the market is also important. Researchers have conflicting views about the value of being first to market. __11__. But recent research indicates that commitment to leading the market is more important. Such commitment involves having a vision for the medium term of how the market will evolve, being prepared to stay with it, and adapting your product and service as the market develops and new entrants emerge.

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