新东方在线网络课堂 BEC 新东方在线 > 英语 > BEC商务英语 > BEC商务英语阅读 > 正文

BEC商务英语中级阅读练习题(5)

2018-05-16 17:04:00 来源:网络BEC资料下载

  为了方便同学们的BEC商务英语学习,新东方在线BEC商务英语网为大家准备了BEC商务英语中级阅读练习题(5),供大家阅读参考,希望以下内容能够为同学们的BEC商务英语考试提供帮助。更多有关BEC商务英语考试的内容,尽在新东方在线BEC商务英语网!

>>>点击查看BEC商务英语中级阅读练习题汇总

  Getting the price right

  A、Chief executives need to pay more attention to pricing, according to Roberto Lippi of the Apex Group, a consultancy that offers advice on pricing strategy. He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customers into categories, based on their willingness to pay.

  B、The key to pricing is to avoid alienating customers. As Lippi points out, once a bad price has been established, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy.

  C、Many of today's managers have the benefit of modern technology to help them with pricing. Supermarket chains, for example, can easily track customers' 'elasticity' - how their buying habits change in response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.

  D、One popular approach to pricing is illustrated by the car companies that charge extra for product add-ons such as electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on offer. The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits

本文关键字: BEC商务英语 BEC阅读

分享到:

课程试听换一换

  • BEC中级全程通关

    ¥1399

  • BEC中级VIP长线通关班(含直播)

    ¥1999

  • BEC高级全程通关

    ¥1699

  • BEC初级全程通关

    ¥999

  • BEC零基础直达高级全程通关班

    ¥3599

  • BEC零基础直达高级 旗舰通关班

    ¥4099

  • BEC初中级联报

    ¥1999

  • BEC零基础直达初级 旗舰通关班

    ¥2399

相关推荐

精品课限量免费领

今日特价课

  • 英语词汇量测试
  • 走卓越职场路 学职场新概念
  • 攻克BEC商务英语

热点资讯更多>>

实用 • 工具

交流 • 下载

BEC课程排行榜本周本月

BEC公开课更多>>

BEC高级听力题型介绍 w 50分16秒
1 BEC高级听力题型介绍
BEC高级阅读介绍 w 38分52秒
2 BEC高级阅读介绍
BEC高级写作介绍 w 41分43秒
3 BEC高级写作介绍
BEC高级口语题型介绍及Part One应试技巧 w 42分29秒
4 BEC高级口语题型介绍及Part One应试技巧
BEC中级听力综述 w 46分11秒
5 BEC中级听力综述

推荐阅读

对不起!您所访问的页面不存在或者已删除_新东方在线
新东方在线
400-676-3300 全国购课服务热线:09:00-24:00
对不起!您所访问的页面不存在或者已删除。
页面会在 30 秒后自动跳转,您还可以 返回首页