中级口译阅读笔试部分模拟试题七
If ever there was a mouse that roared, it's Mickey. Universal's Islands of Adventure may have stolen Walt Disney's thunder, But when it comes to theme parks, Mickey Mouse is sill king.
Disney's Florida theme park at Orlando covers 32,000 acres—the size of Manchester—and attracted 40m visitors last year. The more sophisticated may feel its blend of wholesomeness and kitsch is outdated, but there is little arguing with the numbers.
In contrast, Rank and Seagram pulled 8m visitors into their Universal Studios park last year. But with the launch of Islands of Adventure they hope to give The Mouse—as insiders call Disney—a run for its money.
The 110-acre site at Orlando is based on five islands and aimed squarely at a more thrill seeking, slightly older market. Three of the rides are so fast they induce zero gravity—and vomiting. The Incredible Hulk rollercoaster—themed on Marvel Comics' superhero-accelerates from 0 to 42mph in two seconds, then reaches 60mph, before flipping through seven loops.
The cost of building the rides is just as eye popping. The Hulk is said to have cost more than ま50m while The Amazing Adventures of Spider Man, the park's sensational 3D ride, cost more. The exact figures are secret, but one thing is certain: when Disney hits back it will spend even more.
Rank and Seagram's decision to build three hotels on the site will be the key to taking the fight to Disney. Portofino Bay, a 750-room hotel based on the famous Italian fishing village, is almost complete. Work has begun on a 650-room Hard Rock hotel and the 1,000-room Royal Pacific is due to open in 2001.
The expanded complex has now been re-christened Universal Studios Escape and the partners have signed up a number of sponsors, including Coca-Cola and Daimler-Chrysler's Dodge division, to run joint marketing campaigns as well as launching a 31m advertising campaign.
Edgar Bronfman, the chief executive of Seagram, sees Universal's more sophisticated image as a key to its success: “This is a quantum leap away from Disney. The newness of the park means we can deliver an experience they cannot rival,”he says.
The competition will intensify as Universal Studios Escape Moves into Japan and eyes Europe. Bronfman compares the two companies to MCI and AT&T, but Bronfman believes there is room for both Universal and Disney and that one day they will compete on more level terms.
Disney says it is not concerned—never one to sell itself short, the company says it considers New York and Europe as its rivals. But Disney has started building on its first true rollercoaster: the Rock and Roller Coaster. The ride will be outside and will not have its workings hidden, as all other Disney rides do.
Walt Disney was firmly against rollercoasters and this move is seen as showing just how seriously The Mouse is listening to its small but noisy neighbour.
11. The expression “to give The Mouse ... a run for its money”(para. 3) can be paraphrased as_____.
A. to give The Mouse a chance to gain more profits
B. to provide The Mouse more advantages for competition
C. to press The Mouse to spend more in its competition
D. to help The Mouse with its financial planning
12. The fact that Disney has started to build its first rollercoaster shows that________.
A. it is consistent with its policies
B. it is planning to merge with Universal Studios Escape
C. it is pioneering in introducing new entertainments
D. it is under the strong pressure from its competitors
13. Why does Bronfman compare Universal and Disney to the two telecoms companies MCI and AT&T?
A. Because MCI and AT&T are competing on level terms.
B. Because one is smaller than the other but dares to compete with its rival.
C. Because both are facing the opportunities for development.
D. Because MCT has defeated AT&T and set an example for Universal.
14. All of the following contribute to the strengthening of Universal's competitiveness EXCEPT.
A. the building of the Rock and Roller Coaster
B. the construction of Portofino Bay, Hard Rock and Royal Pacific
C. the completion of The Amazing Adventures of Spider-Man
D. the launch of Islands of Adventure
15. Which of the following best expresses the main idea of the passage?
A. Islands of Adventure is the key to success of Universal Studios Escape.
B. Rank and Seagram is seeking development in Japan and Europe.
C. Disney is responding quickly to Universal's challenge.
D. Universal's theme park is seriously rivalling Disney.
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