Sign on the dotted line 签约
2012-09-13 00:00:00 BBC英伦网
摘要：市场开发可是个颇为头脑风暴的工作了，其中包括很多细节，写计划、预算、策略，每个环节都是至关重要的。下面来看看安娜是怎么做的吧。
How on earth did Tom and Anna get locked in the stationery cupboard?
Episode 31: Sign on the dotted line! 签约！
It's time for Anna to develop Tip Top Trading's European marketing strategy but where should she begin? Her boss, Paul, doesn't have a clue so it's down to Anna to work out what to do. Listen in to find out what her plan is.
听力挑战
Paul 告诉 Anna 他想 touch base, 这是什么意思？
答案在文字稿的最后一页。
Glossary 词汇
This week's programme focuses on what to say when you need to develop a strategy for your business.
Phrases from the programme 节目中出现的短语：
We've got to compete on price 我们要在价格上有竞争力。
We need to price the rivals out of the market.
我们要以价格来击败竞争对手，让他们无法在市场上继续下去。
We need to corner the market 我们要垄断市场。
We need to build good relationships with our customers.
我们需要和客户建立良好的合作关系。
责任编辑：jiaxin
