视频：依云矿泉水广告创意十足

2013-05-02 00:00:00来源：沪江英语网

　　法国矿泉水品牌依云在2009年推出的滑冰宝宝广告大获成功，而在最新的宣传广告里，出现了一群非常萌的跳舞宝宝。该广告迅速在网络走红。

　　Evian has brought the dancing babies back for its latest ad campaign, and the video has rackedup over 29 million YouTube views in less than a week.

　　在矿泉水品牌依云的最新宣传广告中，跳舞宝宝们又回来啦！该视频在播出不到一周内，就在YouTube网站上吸引了超过2900万的浏览量。

　　Titled Baby &Me, the spot shows adults who are shocked to see themselves reflected in the mirror as infants.

　　这个宣传广告叫《宝贝和我》，主要的亮点是成年人看到镜子里自己的婴儿样子非常震惊。

　　Then both babies and grown-ups break into a series of complicated dance moves.

　　接下来，宝贝和这些成年人一起秀出了一系列复杂的舞步。

　　According to AdWeek, the campaign will include an outdoor campaign that will bring the baby-and-adult mirrored-dancing concept to life on digital posters - and will also include an app that allows users to 'babify' themselves via facial recognition software.

　　根据《广告周刊》杂志，本次的宣传活动还包括户外推广，将通过电子海报的方式，将宝贝和成年人对着镜子跳舞的概念更生动地展现出来。还会推出一个应用，用户可以通过脸部识别软件使自己“变成个婴儿”。

　　'The babies are true to our story and heritage,' Laurent Houel, global brand director for Evian, tells the magazine.

　　依云的全球品牌总监Laurent Houel表示：“宝宝们一直是我们依云品牌的历史传承。”

　　'The love affair of the brand with babies started in France in 1935, when Evian was first recommended as a perfect water for babies.'

　　“1935年在法国，依云第一次被推荐为适合宝宝的完美饮用水，自此我们的品牌和宝贝就结下了不解之缘。”

　　'BETC had the idea to go beyond this, and leveragethe babies into a powerful symbol of purity and youth.'

　　“BETC灵智广告公司为我们设计的广告更加突破，把宝宝们变成了纯净和青春的有力象征。”

　　The company's 2009 spot Roller Babies holds the official Guinness World Record for most-viewed online advertisement to date with more than 65 million views so far.

　　2009年该公司为依云设计的滑旱冰宝宝广告，获得了超过6500万的浏览量，至今还保持着观看次数最多的在线广告的官方吉尼斯世界纪录。

本文关键字: 跳舞