Facebook斥资190亿美元收购WhatsApp

2014-02-21 10:48:02来源:沪江英语网

  

On Wednesday Facebook announced that it acquired WhatsApp for $19 billion.

  Facebook周三宣布,该公司以190亿美元收购WhatsApp。

  Facebook CEO Mark Zuckerberg first called Whatsapp CEO Jan Koum in the spring of 2012.

  起初在2012年春季,Facebook公司的CEO马克·扎克伯格曾致电WhatsApp的CEO简·库姆。

  A month after the call, the two went out for coffee in Los Altos. They went on a hike.

  在这次通话之后,二人在洛斯阿尔托斯地区一起喝咖啡面谈。

  Despite Zuckerberg's wooing, the deal didn't happen.

  尽管扎克伯格伸出了橄榄枝,合作并未达成。

  But the two stayed in touch. There were dinners and a lot more hikes.

  但二人继续保持联系,他们曾共进晚餐,一同远足。

  There were three reasons Zuckerberg was so fascinated with Whatsapp:

  扎克伯格如此青睐WhatsApp主要在于以下三点原因:

  He's confident it's going to reach 1 billion users in no time. Even with 450 million monthly active users, WhatsApp's growth rate is faster than Facebook, Instagram, Skype, or Gmail.

  他很确信WhatsApp的用户很快就会达到10亿,尽管WhatsApp的月度活跃用户只有4.5亿,但它的用户数量增长率高于Facebook,Instagram,Skype和Gmail。

  Of those 450 million monthly active users, 70% come back every day. That's a stickiness that is unheard of. Zuckerberg is proud that Facebook is among the stickiest ever, and only 62% of its user come back every day.

  在4.5亿的月度活跃用户中,70%每天都重复使用,这种用户粘性是史无前例的。扎克伯格一向以Facebook的高用户粘性为骄傲,但也只有62%的用户每天都重复使用Facebook。


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