2014剑桥BEC初级考试标准预测卷(9)

2014-05-02 21:53:00来源：网络

　　BEC商务英语考试在现在的考试形式占有重要的地位，当今社会不论是学生还是职场人都在努力的奋斗这提升自己的能力和晋升的空间，那么我们现在就来做BEC模拟试卷吧!

　　READING

　　PART ONE：Questions 1-5

　　1、回答1-5题：

　　Item 20 in this catalogue is withdrawn until further notice due to supply problems.

　　A.Item 20 is now discontinued.

　　B.Item 20 has developed a fault.

　　C.item 20 is unavailable at the moment.

　　2、 Looking for a top job? Contact Jobservices. com for a better CV.

　　A.Jobservices. com will find you a better job, depending on your CV.

　　B.Improve your CV with the help of Jobservices. com

　　C.If your CV is well presented, Jobservices. com will employ you.

　　3、 The London Centre

　　For your meeting, product launch, special event

　　Purpose-built rooms

　　Latest presentation technology

　　First-class food

　　This organization

　　A.rents luxury office space.

　　B.provides conference facilities

　　C.markets other companies' goods.

　　4、 FINE FOODS

　　Agent required for nationwide distribution

　　Some experience in food retail an advantage.

　　Refrigerated van provided.

　　Fine foods requires an agent to

　　A.own a suitable vehicle for delivery.

　　B.be a specialist in food distribution.

　　C.deliver goods all over the country.

　　5、

　　Staff should tell Jane Fellows

　　A.how many people have enrolled for the course.

　　B.if they are interested in doing the course.

　　C.which of the courses they have decided to do.

　　PART ONE：Questions 1-8

　　6、听录音：{MP3:/imgcache/attached/media/20140412/20140412131217_5655.mp3}

　　回答6-13题：

　　When would the appointment be?

　　7、How much discount does the buyer want?

　　8、What kind of let printers did the buyer prchase?

　　9、How large is TVROs' market share?

　　A.about a quarter

　　B.about a half.

　　C.three quarters

　　10、What's the price of the smaller one?

　　A.$60

　　B.$25

　　C.$65

　　11、Who are living with the male speaker?

　　A.his daughter

　　B.He is alone.

　　C.his wife

　　12、What does the female speaker think of the trip?

　　A.boring

　　B.exciting

　　C.fun

　　13、Which team did score first?

　　A.the City

　　B.the Country

　　C.the Blue Sky

　　PART ONE：Question 46

　　14、You are going to give a brief presentation of your company's new product to your vitors Write a memo to your assistant, Mrs. Ding:

　　asking for the reference.

　　saying when and why you need it.

　　Write about 30-40 words.

　　PART ONE

　　15、in this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.

　　(1) What do you think of your current job?

　　(2) Are you easy to work with?

　　(3) How important is packaging material for products

　　PART TWO

　　16、In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the two below and then talk for about one minute. You have one minute to prepare your ideas.

　　A.What is important when...?

　　Negotiating with the clients

　　Information

　　Negotiation skills

　　Place to negotiate

　　B.What is important when..,?

　　Deciding to buy a business magazine regularly

　　Content

　　Cost

　　Principle quality

　　PART TWO：Question 47

　　17、Read this telephone message from your secretary.

　　Telephone Messaae

　　Mr, Smith called -- the delivery arrived, but one machine was found damaged. He is asking for a replacement. I checked with Mr. Huge, the After-Sales Manager. He says he'll send a technician to check. If it was damaged during shipment, we 11 send a replacement; if not, we'll fix it for him free of charge. It has a 6-month guarantee.

　　Write a letter to Mr. Smith:

　　apologizing for that

　　saying what can be done to solve the problem

　　mentioning the free "after-sale service

　　hoping he will satisfy your arrangement

　　Write 60-80 words.

　　PART TWO：Questions 9-15

　　18、

　　Dah Jintao World Co.

　　Company Information: one of mainland China's largest lighting rod (9)__________companies, which (10)__________, make, sell and install industrial and (11) __________lighting proteetion (12)__________for the Asia - Pacificregion

　　Expansion Plan: increase our (13)__________ by about (14)__________to meet expected initial increase in (15)__________

　　Main Competitors: China Golden Light

　　(9)__________

　　19、(10)__________

　　20、(11)_________

　　21、(12)_________

　　22、(13)_________

　　23、(14)_________

　　24、(15)_________

　　PART TWO：Questions 6-10

　　25、Look at the list below.

　　For questions 25-29, decide which kind of service (A-H) each person on the opposite

　　page needs.

　　For each question, mark one letter (A-H) on your Answer Sheet.

　　Do not use any letter more than once.

　　A.Computer Printers -- service and repairs

　　B.Computer Systems and Software -- sales

　　C.Computer Training Services

　　D.Corporate Entertainment Providers

　　E.Courier Services

　　F.Employment and Recruitment Agencies

　　G.Exhibition and Trade Fair Organizers -- national and inter-national

　　H.Office furniture

　　Sally's MD wants to reorganize the office because of a new computer system, so Sally is researching computer desks for him.

　　A.Computer Printers -- service and repairs

　　B.Computer Systems and Software -- sales

　　C.Computer Training Services

　　D.Corporate Entertainment Providers

　　E.Courier Services

　　F.Employment and Recruitment Agencies

　　G.Exhibition and Trade Fair Organizers -- national and inter-national

　　H.Office furniture

　　Sally's MD wants to reorganize the office because of a new computer system, so Sally is researching computer desks for him.

　　26、 Frank wants to involve recruit emplayees for his website company through a day of social activities that encourage team-building.

　　27、 Alexandra runs a successful international translation agency and she thinks her computers need upgrading because her database is now so large.

　　28、 David has received some brochures from the printers and he needs to get them delivered to an exhibition centre quickly.

　　29、 Sue is setting up a company magazine and wants all the new staff involved to become skilled at desktop publishing.

　　WRITING

　　PART THREE：Questions 11-15

　　30、回答30-34题：

　　Look at the chart below. It shows the domestic sales, foreign sales and profit levels ot an electronics manufacturing company over a ten-month period.

　　Which company does each sentence (11-15)-describe?

　　For each sentence, mark one letter (A-H) on your Answer Sheet.

　　Do not use any letter more than once.

　　SALES AND PROFITS

　　Although there was a drop in foreign sales, domestic sales continued to rise, which resulted in profit levels holding steady.

　　31、 Domestic sales were higher than foreign sales for the second month running, which boosted profits considerably.

　　32、 While domestic sales rose slightly on the precious month, foreign sales fell, and this led to a slight drop in profits.

　　33、 Despite a downturn in both domestic and foreign sales, profit levels experienced a slight increase.

　　34、 Although domestic sales fell, there was a rise in foreign sales, and this led to a slight increase in profit levels.

　　PART THREE：Questions 16-22

　　35、ANNUAL REPORT

　　Performance of last year: (16)__________, sales and profits fell, and market share went down by (17)__________percent.

　　Reasons:

　　(i) Difficult (18)__________in this sector after September 11 th.

　　(ii) (19)__________has affected consumer confidence.

　　(iii) rising (20)__________

　　Hopes in this year:

　　(i) The second and third quarter (21)__________cease decreasing.

　　(ii) Ensure that (22)__________do not fall and that costs remain stable.

　　(16)_________

　　36、(17)_________

　　37、(18)_________

　　38、(19)_________

　　39、(20)_________

　　40、(21)_________

　　41、(22)_________

　　LISTENING

　　PART THREE

　　42、In this part of the test, the examiner reads out a scenario and gives you some pro~

　　material in the form of pictures or words. You have 30 seconds to look at the test promptly, and then about two minutes to discuss the scenario with your partner. After that, the examiner will ask you more questions related to the topic.

　　For two or three candidates

　　Scenario

　　I'm going to describe a situation.

　　The company you work for wants to design a publicity brochure. Talk together for about two minutes about some of the points the company should consider

　　and decide which three ideas are be the most important.

　　Here are some ideas to help you.

　　Prompt material

　　Cover

　　Company's information

　　Contact details

　　Cost

　　Quality

　　Follow-on questions

　　Do you think magazines for customers are a useful marketing tool?

　　Do you think the Internet will take the place of business magazines in the future?

　　(Why?/Why not)

　　Is it always necessary to have a lot of pictures? (Why?/Why not?)

　　Shall the company consider the cost when designing brochures? (Why? / Why not?)Do you think it necessary to use a professional designer?

　　PART FOUR：Questions 23-30

　　43、 Who is Scottish?

　　A.Andrea

　　B.Nellie

　　C.Andrea's husband

　　44、 Who is the head accountant in this company?

　　A.Andrea

　　B.Lee Chung

　　C.Nellie

　　45、 Where is Lee Chung's hometown?

　　A.London

　　B.Australia

　　C.Hong Kong.

　　46、 How long has it been since our previous Finance Officer left?

　　A.three years

　　B.four years

　　C.two years

　　47、 Who is Kevin?

　　A.Head of Finance

　　B.Head of Sales

　　C.Head of Markating

　　48、 What kind of job does Jane probably do?

　　A.Do marketing research.

　　B.Do publicity work.

　　C.Work out budget of whole company.

　　49、 When is the big meeting tomorrow?

　　A.10:00

　　B.11:00

　　C.11:30

　　50、 What are Nellie and Andrea going to do?

　　A.Have a cup of coffee.

　　B.Have lunch.

　　C.Have a meeting.

　　SPEAKING

　　PART FOUR：Questions 16-22

　　51、回答51-57题：

　　Read the following newspaper report about a contest for the best receptionist.

　　Are sentences 16-22 'Right' or 'Wrong'? If there is not enough information to answer 'Right' or 'Wrong', choose 'Doesn't say'.

　　For each sentence (16-22), mark one letter (A, B or C) on your Answer Sheet.

　　contest tn Find "the Best Receptionist of the Year"

　　The six contestants who reached the finals were invited to the National Press Office,where the final judging took place.

　　They took part in four tests: Telephone role plays; dealing with suspicious packages a written test; and an interview

　　Telephone role plays included dealing with angry callers and with policeman asking for specific information. .

　　In the written test, the finalists had to keep a record of a series of scheduled visitors and of several unexpected incidents. The hardest part for the contestants was keeping their records tidy. Dealing with suspicious packages, for example, a parcel or letter which might contain something dangerous was also difficult. Very few companies offer training in this and only one of the contestants performed well on this task. For the last test, the judges interviewed each finalist in turn, asking them questions about their jobs.

　　Marks were awarded for each test and then added together, to give a final score. Not surprisingly, the final scores were very close. Because the scores of the successful contestant, Ms. Suzanne, and the runner-up, Mr. Ahmed, were only two points apart, the judges interviewed them both again before making a final decision.

　　The final judging of "the Best Receptionist of the Year" took place in London.

　　A.Right

　　B.Wrong

　　C.Doesn't say

　　52、 Part of the phone test was to measure how clearly the contestants spoke.

　　A.Right

　　B.Wrong

　　C.Doesn't say

　　53、 In the written test, the contestants dealt with both planned and unplanned events.

　　A.Right

　　B.Wrong

　　C.Doesn't say

　　54、 Some of the contestants had received training in handling suspicious package.

　　A.Right

　　B.Wrong

　　C.Doesn't say

　　55、 The finalists were interviewed separately.

　　A.Right

　　B.Wrong

　　C.Doesn't say

　　56、 Because the final scores were close, all the contestants were re-interviewed.

　　A.Right

　　B.Wrong

　　C.Doesn't say

　　57、 The title "Best Receptionist of the Year" went to a woman.

　　A.Right

　　B.Wrong

　　C.Doesn't say

　　PART FIVE：Questions 23-28

　　58、回答58-63题：

　　Although it is nothing new for companies to build re lationships with customers, it has generally been done on a one-to-one basis. In recent years, however, technological developments have made it possibleto build up individual relationships with clients on a much larger scale, and this more sophisticated kind of operation is known as relationship marketing.

　　Relationship marketing alms to increase sales through deliberate efforts to retain customers and promote two-way communication with them – and new technology has made communication possible with a for larger customer base than before. The information gathered forms the basis of highly technical analyses of customer purchasing and profitability,which can be used to increase sales.

　　The building of good personal relationships with customers is usually integral to the management of small businesses, and owners of small corner shops clearly illustrate the essence of relationship marketing, although the technology available to them is far less advanced than that available to,say, a supermarket chain. Small shopkeepers have direct knowledge of regular customers and become familiar with their needs, likes and dislikes. The shopkeepers can then provide services tailored to individual needs. Over time, a bond of loyalty is likely to develop between shopkeepers and regular customers.

　　The benefits of relationship marketing enjoyed by small businesses are now available to big businesses, thanks to a number of developments. First and foremost is the increasing recognition of the importance of profitability of retaining existing customers. Secondly, technologies have been developed which enable the collection, manipulation and analysis of huge banks of customer information. Large retailers can use store cards to obtain detailed background information about customers' ages, salaries and lifestyles, and point-of-sale technology can be used to track purchases made by every customer. Electronic storage enables all of this information to be retained, manipulated and integrated, while detailed analyses can be carried out on ever more powerful computers. Companies are thus able to target individuals amongst their thousands of customers with unique promotions or information matb'hed to their backgrounds and to their purchasing tendencies. Thirdly, companies feel a need to use relationship marketing because of increased competition: amassing knowledge about customers and building up customer relationships through inractive contact can enable organizations to differentiate their products or services more easily form those of competitors.

　　However, relationship marketing is not always the right route for organizations to take, and is not appropriate for all customers. Some bank customers, for example, cost more to serve than the bank actually makes form their custom, while a supermarket customer who spends very little and does not shop regularly does not justify the sxpenditure of several pounds per annum on relationship marketing. In addition, customers may not always be interested in a relationship, even where there are demonstrable benefits to be had.

　　Overall, successful relationship marketing depends upon selecting and targeting the customers you wish to retain, and identifying sales areas where the investment and effort will be worth while. Many organizations have found the approach to be very rewarding in terms of customs retention and related profitability, but relationshi; marketing is still a developing field and is neither cheap nor easy to operate. It involves an integra.

　　tive approach which draws marketing, quality ant customer service together; it also depends upor developing the capacity of every employee -- par.

　　ticularly front-line staff i to market the goods oservices of the organization in a customer-focuss(way; and finally, it can require heavy investmen in appropriate information technology.

　　In the first paragraph, the writer describes relationship marketing as

　　A.an idea that has passed in and out of fashion over the last few years.

　　B.a term used for an activity that used to exist in a more basic form.

　　C.a way for a company to analyze its profitability.

　　59、 Why are small shopkeepers used to illustrate relationship marketing?

　　A.Their success depends on their relationships with their customers.

　　B.They keep information about their customers on computer.

　　C.They were the first to use the term relationship marketing.

　　60、 One reason why large companies didn't use relationship marketing in the past is that

　　A.they underestimated the true value of customer loyalty.

　　B.their customers didn't want them to collect information.

　　C.they didn't need to find out about individual customers.

　　61、 One advantage of relationship marketing for large retailers is that

　　A.they can become more widely known.

　　B.they can respond to suggestions from customers.

　　C.they can identify the shopping habits of customers.

　　62、 According to the writer, what kind of customers are unsuitable for relationship marketing?

　　A.People who only make cash purchases.

　　B.People who don't shop very often.

　　C.People who have had bad experiences with shops.

　　63、 The writer concludes that relationship marketing is most likely to work if

　　A.the customer cooperate.

　　B.it is applied in small sales areas.

　　C.the right customers are chosen.

　　PARI SIX：Questions 29-40

　　64、回答64-75题：

　　Working in sales is one of the few areas where first impressions really matter Good sales people (29)__________to have the personality to get on with customers,Three years ago, Julian Agostino identified a (30)__________For matching (31)__________right people to sales jobs, and began Sales Moves, a recruitment fair, to achieve(32)__________He got the idea after he was (33)__________in setting up a telesales company and found (34)__________was, difficult to recruit good people. He says: (35)__________the sales sector is enormous, there appeared to be (36)__________specialist recruitment help. I decided to hold fairs across the country, which allowed employers and employees to meet." His company is doing very well. (37)__________ recently, most companies asked for graduates and offered the chance to go on to workin (38)__________parts of the company later on. Today, many are more interested (39)__________recruiting good sales people -- high achievers (40)__________ career will continue in sales.

　　A.need

　　B.must

　　C.should

　　65、

　　A.request

　　B.claim

　　C.demand

　　66、

　　A.a

　　B.some

　　C.the

　　67、

　　A.there

　　B.this

　　C.those

　　68、

　　A.involved

　　B.concerned

　　C.required

　　69、

　　A.that

　　B.it

　　C.he

　　70、

　　A.Although

　　B.Despite

　　C.If

　　71、

　　A.any

　　B.few

　　C.no

　　72、

　　A.Now

　　B.After

　　C.Until

　　73、

　　A.other

　　B.another

　　C.others

　　74、

　　A.on

　　B.in

　　C.at

　　75、

　　A.who

　　B.which

　　C.whose

　　PART SEVEN：Questions 41- 45

　　76、回答76-80题：

　　King's Human Resources Consultancy Memo

　　To: Jim White/PA

　　From: Marjory King/Director

　　Subject: Conference

　　We're taking part in the HR conference again. Gillian Rolland has agreed to give a talk on international recruitment, and she'll take three colleagues along with her. Except for Mark Hughes, they'll require single rooms for the evening before. Gillian would rather attend the earlier conference -- she's busy the week after. She's giving a PowerPoint presentation and just needs a screen -- she'll take her laptop with her. Please make the booking asap.

　　HUMAN RESOURCES CONFERENCE 2004

　　There will be two. one-day conferences this year-one in Edinburgh on September 2 and one in London on September ]2.

　　The booking fee is 100 per company, payable four weeks in advance. For

　　groups of five or more, the fee (with a 20% reduction) is 320.

　　Please complete the attached form and send to Simon Winters.

　　CONFERENCE BOOKING FORM: REGISTRATION DETAILS

　　Preferred location: (41)__________

　　Number of delegates:

　　Number of hotel rooms required: (42)__________

　　Guest speaker (full name): (43)__________

　　Equipment required: (44)__________

　　Fee payable: (45) __________