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BEC剑桥商务英语证书在中国被认可的主要以外资企业居多,特别是英联邦和欧盟成员国家的企业。BEC在外企及外籍人士中认可度还是很高的。
READING 1 hour
For each statement(1-7),mark one letter(A,B,CorD)on your Answer Sheet.
1、根据下面内容,回答1-7题:
A
Focus on what you do best. This age-old strategy has worked well for Real Networks.Microsoft's main competitor in multimedia software for the Internet. Now, the smaller Seattle-based firm is trying a novel way to contain the software giant. On October 29t",it released the underlying recipe, or source-code, of its Real layer software and will soon do the same for its other programs giving away a big chunk of its intellectual property.
B
This may sound like a desperate echo of 1998, when Netscape, struggling in Microsoft's chokehold, published the source-code of its web browser (an initiative that yielded few real results until this June, when the first sedous new version of the open-source browser, Mozilla, was released). Yet Real Networks is not playing defense. It is trying to encourage the creation of a common multimedia software infrastructure for every kind of file format and device, thus thwarting Microsoft's ambitions in this promising market.The firm hopes that others in the industry (volunteer programmers, media firms and hardware makers) will take the code, called Helix DNA, mprove it and make it run on new devices, such as mobile phones and home stereos, turning Real Networks' software into an industry standard. Clever licensing terms are supposed to ensure that this standard does not splinter and that the firm still makes money.
C
Individual developers, universities and other non-profit organisations can modify the software as they please and even redistribute it for free, so long as they also publish the source-code for their changes. This is a sort of payment in kind, for Real Networks is then allowed to use these contributions. Firms, on the other hand, must pay royalty fees if they distribute more than 1 m copies of the code. They also have to make sure that their software works with other Helix DNA products. The software's development community already has 2, 000 members. And several hardware makers back the effort. But there are risks. Afraid of piracy, media groups are suspicious of anything that might be related to hackers (although they also do not want to depend on, and pay for, technology controlled by Microsoft). The self-created competition could also hurt Real Networks if customers decide its commercial products, which will be based on the open source-code but with extra features, are not worth paying extra for.
D
Real Networks' move is another sign that the software industry is going hybrid. Mixing elements of proprietary software, where the source-code is tightly controlled, with open-source programs enable firms to expand a market, harvest the ideas of others and, they hope, still make money. Even Microsoft is edging this way: it recently announced that partners can now look at but not modify or reuse the source-code for Passport, its controversial digital-identity service.
In 1998 Netscape made a dangerous copy。
2、 Releasing the free soume code is the Real Networks’new way of stopping Microsoft.
3、 Real Networks expects to make its own software into an industry standard.
4、 Real Networks suggests Software market is becoming a mixed market.
5、 Releasing the source-code can bring about self—created competition.
6、 Real Networks wants to make profits by releasing the free source—code.
7、 Real Networks shows great focus on the strategy of doing your best.
You will hear three telephone conversations or messages.
8、听录音:{MP3:/imgcache/attached/media/20140323/20140323135355_2640.mp3}
根据下面内容,回答8-19题:
·Look at the note below.
·You will hear a woman asking for some help.
Jane asks Terry if he knows the(1)_________report.
Then would you mi nd arrangi ng(2) _________for Mr.Berglund?He needs it for Friday night.
I’II be over at the(3) _________this afternoon.
Another thing I'd like you to do is lranslate the(4) _________documents into English.
1._________
9、 2._________
10、 3._________
11、 4._________
12、Conversation Two
(Questions 5—8)
·Look at the note below.
·You will hear a conversation about a payment.
To find out what went wrong with the last(5) _________.
It seems as though we were billing them for lwo(6) _________0f T140s last month…
The(7) _________figure came up…
Suggest to send a new(8)_________with the batch next month…
5._________
13、 6._________
14、 7._________
15、 8._________
16、Conversation Three
(Questions 9-12)
·Look at the note below.
·You will hear a man offering help.
Catch the(9) _________0’clock plane.
Check today’s(10) _________.
(11) _________the letters.
Better make it(12) _________.that'd be safe.
9._________
17、 10._________
18、 11._________
19、 12._________
Write 40-50 words.
20、 ·The staff in your office have decided to spend their holidays together this year.While reading the news you are attracted by the advertisement of the Grand Palazzo Hotel in Italy.No one in your office has ever been to Italy.So you want your secretary to contact the hotel through telephone.
·Write a short message to Ms.Emily Malan.your secretary:
·suggesting the visit to Italy.
·give the hotel telephone number to her.
·ask her to contact that hotel.
Write 30-40 words.
In this part,the interlocutor asks questions to each of the candidates in turn.
You have to give information about yourself and express personal opinions.
21、In this part,the interlocutor asks questions to each of the candidates in turn You have to give information about yourself and express personal opinions.
Questions:
(1)Could you tell me your social registration number?
(2)Do you think having a hobby is beneficial to social life?
(3)Is it important to set up a favorable relationship with the consumers?
In this part of the test,you are asked to give a short talk on a business topic.
22、In this part of the test.you are asked to give a short talk on a business topic.You have to choose one of the topics from the three below and then talk for about one minute.
You have one minute to prepare your ideas.
A: What is important when…?
Participating in a business conference
·Listening carefully
·Notes
·
·
B: What is important when…?
Preparing for a negotiation with a consumer
·Accurate information
·The place to meet
·
·
C: What is important when…?
Introducing new computer software
·Potential benefits
·Convenience to use
·Write 120-140 words.
23、·You are the owner of a clothing factory.A customer has sent you a letter summarizing a recent negotiation.
·Look at the Information below.on which you have already made some handwritten notes.
·Then using all your hand writen notes write a 120-140 words reply to the buyer using the letter and your notes.
·Write 120-140 Words
WRITING 45 minutes
You will hea five short recordings.
24、·You will hear five short pieces.
·For each piece decide where the speaker is.
·Write one letter(A-H)next to the number of the piece.
·YOU will hear the five pieces twice.
13__________
14__________
15__________
16__________
17__________
A.in the office
B.in the post office
C.in the parking area
D.in the fitness center
E.in the parking
F.in the Ecommerce
G.in the supermarket
H.in the class
13.___________
25、14___________
26、15___________
27、16___________
28、17___________
29、·You will hear another five recordings.
·For each one decide what speakers are doing.
·Write one letter(A-H)next to the number of the recording.
·Do not use any Letter more than once.
·After you have listened once.replay the recordings.
18__________
19__________
20__________
21__________
22__________
A. to hunt a job
B.to go fishing
C.to apply for a visa
D.to study abroad
E.to resign from a company
F.to climb a mountain
G.to complain
H.to go swimming
18___________
30、19___________
31、20___________
32、21___________
33、22___________
For each blank(8-12),mark one letter(A-G)on your Answer Sheet.
34、根据下面内容,回答34-38题:
In the past,the concept of marketing emphasised sales.The producer or manufacturer made a product he wanted to sell.(0) C Basically。selling the product would
be accomplished by sales promotion,which included advertising and personal selling.__8__ Distribudon consisted of transportation,storage,and related services such as financing.standardisation and grading,and the related risks.
The modem marketing concept encompasses all 0f the activities mentioned.but it is based on a different set of principles.__9__In other words,goods should be produced only if they Can be sold.There—fore,the producer should consider who is going to buy the product-or what the market for the product is—before production begins.__10__Marketing now involves first deciding what the customer Wants,and designing and producing a product that satisfies these Wants at a profit to the company.__11__This is much more diffcult since it involves human behaviour.__12__ Thus,demand and market forces are still important aspects of modem marketing,but they are considered prior to the production process.
A.It subscribes to the notion that production can be economically justified only by consumption.
B.In addition to sales promotion,marketing also involved the physical distribution of the product to the places where it was actually sold.
C.Marketing is as important in today’S economy as the production of goods and services.
D.Production,on the other hand,is mostly an engineering problem.
E.Instead of concentrating solely on production,the company must consider the desires of the consumem.
F.This is very different from making a product and then thinking about how to sell it.
G.More than half the cost of consumer goods can be traced to marketing activities.
__________
35、 __________
36、 __________
37、 __________
38、 __________
For each question(13-18),mark one letter(A,B,CorD)on your Answer Sheet.
39、根据下面内容,回答39-44题:
Having seen the damage caused by property bubbles, Hong Kong officials are determined not to have a repeat on their own patch.Last month the territory’s de facto central bank pushed banks into increasing the amount of cash they demand of homebuyers.John Tsang,Hong Kong’s usually tepid financial secretary,called in big developers to wain of government intervention if the housing market became“unfair’’0r“unhealthy”.0n November 2nd the territory’s chief executive,Donald Tsan9,vowed to cool prices.
The mounting disquiet reflects a huge jump in the price of property,particularly luxury fiats.Statistics compiled by CB Richard Ellis,an estate agent,show that prices of high—end flats have risen by 40%since January,and ate now just l3%below their 2008 pre—crisis peak.Some are once again priced at record levels.One flat,at 39 Conduit Road,was reported by the developer to have sold in October for HK $71,000($9,200)per square foot.The spike in flat sales has propelled shares in property companies higher,t00.That,in turn,has prompted a flood of primary and secondary offerings in property—related shares.
The government’s warnings may be having an impact.Sale and purchase agreements in the territory fell by 24%month on month in October(though they were still up by 97%year on year).But many flats have been pulled off the market in anticJIpotion of even higher prices,says Diana Lilauwala of At Home,a broker whose business finding homes for expats has been hit by a sudden paucity of supply.Unlike in 2008 current T,rices have little to do With expats and everything to do with local and.especially,mainland buyers.The government’s restrictions on leverage in property transactions may not help deter these customers.Some of them require mortgages—the percentage of mainland borrowers in Hong Kong has steadily risen over the past three years--but interest rates are low and many are apparently willing to pay cash.According to data from the Hong Kong Monetary Authority,the amount of money approved for mortgages has been declining in recent months even as prices have been going up.
Surging prices have sparked criticism in the local press about the affordability of housing in Hong Kong.They have also put a spotlight on developers’selling practices.The flat at 39 Conduit Road officially occupies the 68th floor,a lucky number for Chinese people,but that is only because 42 0ther floors were left out of the buildin9’s numbering system.(The one just above it is on the“88th”floor,an even more auspicious number).Papers are filled with stories about tricks used to inflate the reported size of flats,in many cases to a multiple of the actual living space.
Most important,the property boom has increased scrutiny of the way the government controls land sales in Hong Kong.The annual production of new flats has been declining for years.In its yearly report on the territory,released on November 3rd,the IMF welcomed hints that the government might release more land for development. But the acquisition of developable plots is largely left to a few companies with lots of pricing power.More competition is needed.as well as more land.
The main reason why the centml bank forced the other banks to increase the amount of cash required from homebuyers last month is that
A.John Tsang warned the big developers.
B.Hong Kong officials expected to avoid negative effects of property bubbles.
C.Donald Tsang claimed that cool prices would be adopted.
D.the housing market is going to be not fair.
40、 Why are some foreigners unable to secure a house in Hong Kong?
A.The quantity of the flats iS SO small.
B.The broker cannot give good service.
C.The price of the flats are IOW.
D.Many flats are not on sale due to the expectation of price hikes.
41、 The most important benefit from the property boom is
A.the criticism from the local press about the affordability of housing in Hong Kong
B.the increased price of the luxury flats.
C.the more secure way of controlling the sale of the flat.
D.the rise in the percentage of mainland borrowers in Hong Kong over the past three years.
42、 What mainly make the sense of trouble decline?
A.The increasing price of the pain flats.
B.The high price of shares in property companies.
C.The issuance of the property—related shares.
D.The slowing down on quick increasing price of luxury flats。
43、 The main reason that an increase of price doesn’t bring about an increase in mortgage is that
A.the residents of Hong Kong very rich.
B.the mainland buyers do not necessarily loan money.
C.the interest rates of the banks are not high.
D.the percentage of mainland borrowers in Hong Kong has declined over the past three years.
44、 The percentage of sale and purchase agreements in the territory fe¨by 24%month on month in October iS due to
A.the measures put in place by the government.
B.an increase in the percentage of the modgage.
C.the lowered interest rates of the banks.
D.the unequal competition in the market.
For each question(23-30),mark one letter(A,BorC)for the correct answer.
45、听录音,回答以下问题。
Opportunities for rewarding work become__________for both men and women as they grow older.
A.more
B.fewer
C.stable
46、After age__________job hunting becomes even more difficult.
A.6O
B.50
C.4O
47、Unemployment and economic need for work is higher among
A.young women.
B.older women.
C.older men.
48、Older women job-hunting have a/an__________time.
A.harder
B.easier
C.shortage of
49、Many older women eam__________or face a future of poverty in their retirement years.
A.good pay
B.more pay
C.lawer pay
50、Opportunities for moving in and up in a large company may
A.increase.
B.shrink.
C.decrease.
51、Many older people begin to volunteer in satisfying activities,and stay active for many years in
A.successful big company.
B.successful small company.
C.successfuI smalI businesses.
52、0ne doesn’t lose ability and experience on the eve of one’S 65th or 70th birlhday any more than one grows up instantly at age
A.20
B.21
C.22
LISTENING 40 minutes(including 10 minutes' transfer time)
In this part of the test,you are given a discussion topic.
53、
Retaining the Staff
Your company is organizing the press to launch a questionnaire survey.
You have been asked to help with the preparations for the event.
Discuss the situation together,and decide:
·how the company can recruit the appropriate applicants
·what sorts of benefits would encourage staff to stay.
For three candidates
Retaimng the Staff
Your company is organizing the press to launch a questionnaire survey.
You have been asked to help with the preparations for the event.
Discuss the situation together,and decide:
·how the company can recruit the appropriate applicants
·what sorts of benefits would encourage staff to stay
·what kind of working environment Can help to retain the staff.
Follow-on Questions
·Do you think it will be easier for people to work abroad in the future?(Why?/Why not?)
·Which aspect of working is most interesting to you?(Why?/Why not?)
·Do you think you will spend your career working for just one company?(Why?/Why not?)
·Do you think it is easier for large companies to retain staff?
·What are the disadvantages of company with high staff turnover rates?(Why?/why not?)
口语试题由三部分组成,采取形式为面试,有关商务话题的简短谈话和讨论。
For each question(19-33),mark one letter(A,B,CorD)on your Answer Sheet.
54、根据下面内容,回答54-68题:
Salt,shells or metals are still used as money in out of- he way parts of the world today.Salt may seem rather a strange(19)_______to use as money,(20)_______in countries where the food of the people is mainly vegetable,it is often an(21)_______necessity.Cakesb of salt,stamped to show their(22)_______,were used as money in some countries until recent(23)_______ ,and cakes of salt(24)_______buy goods in Borneo and parts of Africa.
Sea shells(25)_______as money at some time(26)_______another over the greater part of the Old world.These were(27)_______mainly from the beaches of the Maldives Islands in the
Indian Ocean,and were traded to India and China.In Africa,shells were traded tight acrossthe(28)_______from East to West.
Metal,valued by weight,(29)_______ coins in many parts of the world.Iron,in lumps,bars or rings,is still used in many countries(30)_______paper money.It Can either be exchanged(31)_______goods,or made into tools,weapons,or ornaments.The early money of China,apart from shells,was of bronze,(32) _______in flat,round pieces with a hole in the middle,called“cash”.The(33) _______of these are between three thousand and four thousand years old older than the earliest coins of the eastern Mediterranean.
Nowadays,coins and notes have replaced nearly all the more picturesque forms of money,and while in one or two of the more remote countries people still hold it for future use on ceremonial occasions such as weddings and funerals,examples of primitive money will soon be found only in museums.
A.object
B.article
C.substance
D.category
55、
A.but
B.and
C.SO
D.even
56、
A.abstract
B.advantageous
C.abundant
D.absolute
57、
A.weight
B.value
C.role
D.size
58、
A.times
B.events
C.situations
D.conditions
59、
A.even
B.also
C.still
D.never
60、
A.had been used
B.are used
C.would be used
D.would have been used
61、
A.and
B.but
C.yet
D.or
62、
A.collected
B.produced
C.grown
D.raised
63、
A.city
B.district
C.community
D.continent
64、
A.processed
B.produced
C.preceded
D.proceeded
65、
A.in spite of
B.instead of
C.along with
D.in line with
66、
A.against
B.as
C.in
D.for
67、
A.often
B.seldom
C.really
D.much
68、
A.earlier
B.earliest
C.better
D.best
Read the text below about how consumers decide what to buy.(34-45)
69、根据下面内容,回答69-80题:
0 Customers occasionally want something they are not entitled to or what you
00 can’t grant.They may misundemtand their warranties or make unreasonable
34 demands.Because these customers are often unhappy with a product or
35 service,they are emotionally involved in.Lettere that say no to emotionally
36 involved receivers will probably be your much most difficult communication
37 task.As if publisher Malcolm Forbes has pointed out,“To be agreeable while
38 be disagreeing--that’S an art.”Fortunately.the reasons-before‘refusal plan
39 enables you to be empathic and artful in handling with bad news.Obviously,in
40 denial letters you will need to adopt the proper tone.Don’t blame on customers
41 0r suggest that the customer does not read or understand what the contract or
42 relative policies。even if they are at fault.Avoid use“you’’statements that
43 sound preachy.Instead,the safest path is to use neutral and objective
44 language to explain that why the claim must be refused.Sometimes you may
45 hope consider offering resale information to rebuild the customer’S confidence in your products or organization.
34.___________
70、 35.___________
71、 36.___________
72、 37.___________
73、 38.___________
74、 39.___________
75、 40.___________
76、 41.___________
77、 42.___________
78、 43.___________
79、 44.___________
80、 45.___________
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