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BEC阅读全真试题:Consumer Behaviour

2016-12-05 14:54:11 来源:网络BEC资料下载

  为了方便同学们的BEC商务英语学习,新东方在线BEC商务英语网为大家准备整理了BEC阅读全真试题:Consumer Behaviour,供大家阅读参考。更多有关BEC商务英语的资讯,尽在新东方在线BEC商务英语网!

  Consumer Behaviour

  0 The consumer is the focus of all retail business and it isimportant to appreciate how

  00 consumers are influenced in their buying decisions. Most ofconsumers, before making a

  34 purchase, gather information and evaluate with thealternatives, but the extent to which

  35 they look for information depends on the type of purchase. For example, in the case of

  36 routine grocery purchases most consumers respond to automatically. However, for

  37 purchases where the risk of making the wrong decision is greater, like buying a new

  38 car, so the search for information is more important. The decision to purchase is never a

  39 single decision but a number of these separate decisions, and at any time during this

  40 process, consumers can change their minds about and choose an alternative route. For

  41 example, although a consumer may have decided where to buy a product only to realise

  42 at the last moment that this is, in fact, having the wrong choice. The price in the store may

  43 be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit

  44 facilities and efficient staff all lead to a too positive impression, so retailers should

  45 remember how difficulties in these areas that can affect a sale or even lose a customerpermanently.


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