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BEC口语指导:折扣和佣金

2017-10-05 16:50:00 来源:新东方在线BEC资料下载

  为了方便同学们的BEC商务英语学习,新东方在线BEC商务英语网为大家准备整理了BEC口语指导:折扣和佣金,供大家阅读参考。更多有关BEC商务英语的资讯,尽在新东方在线BEC商务英语网!

  Brief Introduction

  佣金一般是中间商因介绍交易或代买商品而获取的报酬。作为中间商因其有一定的贸易渠道,所以通过其开展交易已是国际贸易中的一种普遍做法。

  佣金一般来说分为:明佣和暗佣。明佣是指在合同中已明确确定下来的佣金。暗佣是指在合同中没有表明,而由双方另行约定。佣金数额的计算一般按发票金额总值,即C.I.F.价格或C.F.R.价格乘以佣金率而得。但金额较大的也有按F.O.B.净价计佣的。

  折扣是指卖方按照商品的原价给买方以一定比率的价格减让。折扣包括数量折扣、季节性折扣、特别折扣、额外折扣等。具体折扣数额或者比例的多少,应根据具体情况而定。当买卖双方确定了折扣比例后,可在买卖合同中明确地表示出来。

  Basic Expressions

  A. Commission

  1. Please quote us lowest price C.I.F. Los Angeles inclusive of our 5% commission, stating theearliest date of shipment.

  请报洛杉矶包括我方5% 佣金在内的最低到岸价格,并告知最早的 装船日期。

  2. In view of our long-standing business relationship, we would like to allow you another 2%commission for further promotion of our products.

  考虑到我们之间长期的贸易关系,我们愿再给你方百分之二的佣金, 以进一步推销我们的产品。

  3. We shall remit you a 5% commission of invoice value after payment is effected.

  货款支付后,我们将按发票金额的百分之五汇给你方佣金。

  4. We request you to deduct our commission from the invoice.

  我们请求你方从发票中扣除我们的佣金。

  5. Please grant us a 4% commission as a special consideration.

  请特殊照顾给我们百分之四的佣金。

  6. We usually pay our agents a 5% commission of the value for each deal.

  通常我们支付给代理人的佣金是每笔交易达成金额的百分之五。

  7. We could make an arrangement with you, not a special discount.

  我方可以与你方协商,但并不是特殊折扣。

  8. Moreover, when other customers get to know it, they are likely to raise questions.

  而且,其他客户知道的话,他们很可能会提意见的。

  9. Usually we pay commission on the basis of C.I.F. value.

  我们通常按C.I.F.价格支付佣金。

  10. A five-percent commission will certainly help you in pushing your sales.

  百分之五的佣金肯定会有助于你们的销售。

  11. From other suppliers, we get a higher commission rate for the business in this line.

  对这类产品的交易,我们从其他供货者那里可得到更高的佣金。

  12. We regret that we can’t allow you a 5% commission.

  很抱歉,我们不能给你百分之五的佣金。

  13. We will give you back a 5% commission by check.

  我们将用支票支付你方百分之五的佣金。

  14. We are anxious to know your usual practice in giving commission.

  我们急于想知道你方付佣金的惯例。

  15. I’m afraid it goes against the usual commercial practice not to allow a commission.

  不给佣金恐怕有悖于商业惯例吧。

  16. It’s really impossible for us to make any concession by allowing you any commission.

  在给你们的佣金问题上,我们真的不可能作出任何让步。

  17. As commission agents we do business on a commission basis.

  作为佣金代理商,我们是以佣金为基础做生意的。

  18. We wish to be your agent in our district if the commission rate is favorable.

  如佣金率优惠,我们愿意做你方在我们地区的代理。

  19. You may invoice the goods at contract price minus 3% commission.

  你们可以按合同价格减去百分之三的佣金开发票。

  20. The commission shall be paid either by means of goods covered under this contract or bycheck.

  佣金可用合同项下的货物支付,也可用支票支付。

  B. Discount

  1. We give a ten percent discount for cash payment.

  对于现金付款,我们给九折优惠。

  2. Right now, jeans are at a discount.

  现在牛仔裤打折销售。

  3. We are prepared to allow you a special discount of 5% to compen- sate for the trouble wehave caused.

  我们准备给予你们百分之五的特别折扣,以补偿给你方所造成的不便。

  4. The highest discount we can allow you on this article is 10%.

  这种商品我们所能给的最高折扣是百分之十。

  5. We have replaced the broken glassware. In addition, we offered the customer a 4%discount.

  破碎的玻璃器皿我们已更换。另外,我们给客户百分之四的折扣。

  6. We hope to enlarge our trade with your country and intend to grant you a 5% discount.

  我们希望扩大与贵国的贸易,并准备给你方百分之五的折扣。

  7. Having given it a further thought, we think that 5% special dis- count on price will help youenlarge your trade in Africa.

  经过深入地考虑,我们认为百分之五的特别折扣将有助于你们扩大 在非洲的贸易。

  8. We are prepared to allow you a special discount of 3% if your order exceeds $5,000.

  如你方订单额超过五千美元,我们准备给予百分之三的特别折扣。

  9. A discount can be deducted from the unit price.

  折扣可从单价中扣除。

  10. The 5% discount can be deducted from the L/C and after shipment we will send you acheck to cover the 3% commission.

  百分之五的折扣可从开立的信用证中扣除。装运后,我方会再寄给 你们支票支付百分之三的佣金。

  11. To be frank with you, a discount of 4%wouldn’t help very much.

  坦率地说,百分之四的折扣帮助不大。

  12. We usually get 5% to 10% discount from oursuppliers.

  我们通常从供货商那儿获得百分之五至百分之十的折扣。

  13. If your order is large enough, we can allow you ahigher discount on our price.

  如你方订购量很大,我们可以给更高的折扣。

  14. Because of their poor quality, we have to sell the goods at a 5% discount.

  由于品质低劣,我们不得不降价百分之五出售货物。

  15. It was only after much persuasion that the buyer finally agreed to accept the goods at adiscount of 10% off the quoted price.

  经过反复劝说,买方最后才同意按报价打九折收下货物。

  Conversations

  Dialogue 1

  A: Hello, Mr. Kubat. I am glad to meet you here at the fair.

  B: Likewise. Take a seat, please. How about a cup of tea?

  A: Good. Thank you. It seems your business is prosperous. So many customers here.

  B: Yes, not too bad. Our sales are going up year after year. And we still have a large potentialproduction capacity.

  A: Well, do you think of choosing a commission representative or agent abroad to promoteyour sales?

  B: That’s a good idea. So far, we have several agents abroad.

  A: We are willing to be your agent in Thailand for hand-tools. What’s your idea?

  B: It coincides with our desire.

  A: Then, what’s your usual commission rate for your agents?

  B: Usually, we give a commission of 3% to our agents.

  A: 3% is too low, I think. You see, we have a lot of work to do in promoting the sales, such asadvertising on radio or TV, printing booklets, leaflets, catalogues and so on. It all costs. 3% isnot enough.

  B: Don’t worry. We’ll allow you a higher commission rate if your sales score a substantialincrease.

  A: You mean to say……

  B: Now, if you sell US$ 2 million worth of hand-tools annually, we can only allow 3%commission. If the annual turnover exceeds US$ 5 million, you can get 5% commission. Whatdo you think of that?

  A: It sounds OK. Then how do you pay the commission?

  B: We may deduct the commission from the invoice value directly or remit it to you afterpayment.

  A: All right. If it is okay,we would like to sign an agency agreement with you immediately.

  B: Think it over. We hope to keep a good business relationship with you.

  A: Thank you for your help.

  -- 你好,库巴特先生,很高兴在本届交易会上见到你。

  -- 我也很高兴。请坐,喝杯茶好吗?

  -- 好,谢谢。看起来生意很兴旺,这么多客户光临。

  -- 是的,还可以。销量年年递增,我们的生产潜力还很大。

  -- 哦,你们是否想在国外选择一家代办商或代理人为你们推销产品?

  -- 这个主意不错。不过,目前我们在国外已有几家代理人。

  -- 我们愿意在泰国做你方的手工工具代理人。不知你们意见如何?

  -- 这正合我们的心意。

  -- 那么,你们通常给代理人的佣金率是多少?

  --通常给百分之三。

  -- 我认为百分之三太低了。你知道,为了推销你方的产品,我们要做 很多的工作。比如,在电台或电视上做广告,印刷小册子、传单和 商品目录等。这一切花销,百分之三是不够的。

  -- 别担心,如果你们的销量大幅度增长,我们会给予更高的佣金。

  -- 您的意思是……

  -- 如你方手工工具的年销量为二百万美元,我们只能给百分之三的佣金。如果年销量超过五百万美元,你就可得到百分之五的佣金,你看如何?

  -- 这还差不多。那么,佣金如何支付?

  -- 我们可以直接从发票金额中扣除佣金,或在付款后汇给你方。

  -- 那好。如果可以,我们会与你们立即签订代理协议。

  -- 好好考虑一下,我们希望与你方保持良好的贸易关系。

  -- 谢谢你们的关照。

  Dialogue 2

  A: Mr. Kirkman, I’ve considered the offer you mademe yesterday. I must point out that your price ismuch higher than other offers we’ve received.

  B: Well, it may appear a little higher, but the qualityof our products is much better than that of othersuppliers. You must take this into consideration.

  A: I agree with you on this point. That’s why we likedoing business with you. This time I intend to placea large order but business is almost impossibleunless you give me a discount.

  B: If so, we’ll certainly give you a discount. But how large is the order you intend to place withus?

  A: 80,000 sets with a discount rate of 20%.

  B: I am afraid I can not agree to such a big discount. Such a discount won’t leave usanything. Our maximum is 10%.

  -- 柯克蒙先生,我已考虑过你昨天的报价了。我得指出你们的价格比 我们收到的其他报价高很多。

  -- 可能显得高一点,但我们的产品质量要比其他供应商的好。你应该 考虑到这一点。

  -- 这点我同意。那也是为什么我们喜欢和你们做生意。此次我们想下 订一个大订单,但你们要给我一个折扣,否则很难成交。

  -- 既然如此,我们当然会给你们一个折扣。但你们要订购多少呢?

  -- 八万套,折扣百分之二十。

  -- 我恐怕不能同意给这么高的折扣。给这样一个折扣,我们就无利可图了。我们最高给百分之十。

  A: Oh, Mr. Kirkman, you see, with such a large order on hand, you needn’t worry anymore. Youdon’t have to take in new orders. Think it over. We are old friends.

  B: Considering the long-standing business relationship between us, we shall grant you a specialdiscount of 10%. As you know, we do business on the basis of equality and mutual benefit.

  A: Yes, I also hope we do business on mutually beneficial basis. But 10% discount is notenough for such a big order.

  B: Only for very special customers do we allow them a rate of 10% discount. Besides, the priceof this product tends to go up. There is a heavy demand for it.

  A: Yes, I know the present tendency. Anyhow, let’s meet each other halfway, how about 15%?

  B: You are a real businesswoman! All right, I agree to give you a 15% discount provided youorder 100,000 sets.

  A: Ok, I accept.

  -- 柯克蒙先生,手头有这么大一个订单,你都不必再担心了。你们都 不必接新订单了。好好想一想吧,我们都是老朋友了。

  -- 考虑到我们长期的贸易关系,我们才给你百分之十的特别折扣。你 知道,我们是在平等互利的基础上做交易的。

  -- 是的,我们也希望在互利的基础上做交易。但是,这么大一笔订 单,百分之十的折扣是不够的。

  -- 只有对十分特殊的客户,我们才给予百分之十的折扣。另外,这一 产品的价格日趋上升,需求旺盛。

  -- 是的,我知道目前市场的趋势。不管怎样,我们互让一下,给百分之十五怎么样?

  -- 你真是个名副其实的商人。好吧,我同意给百分之十五的折扣,但你得订购十万套才行。

  -- 好,我接受。

  Words and Expressions

  commission [kE5miFEn] 佣金

  concession [ kEn5seFEn ] 让步

  consignment [ kEn5sainmEnt ] 货物

  deduct [ di5dQkt ] 扣除

  embarrassing [ im5bArEsiN ] 令人为难的

  grant [^rB:nt] 许可,答应

  head office 总公司

  make a compromise 妥协

  make oneself clear 表达清楚

  general practice 惯例

  profit margin 利润率

  distributor [dis5tribjutE] 经销商

  hand-tools 手工具

  commission agent 佣金代理商

  credit information 资信情况

  Notes

  1. potential production capacity/potential market 潜在生产力/潜在市场

  2. It’s really impossible for us to make any concession by allowing you any commission. 我们真的很难在佣金问题上作出任何让步。

  make concession 意为“做出让步”

  例:I don’t think I’ll make any concession in this matter.

  我想我不会在这件事情上做出任何让步。

  3. pay

  a.付(款项,费用,索赔等)

  We believe you will pay our draft on presentation.

  我们相信你方在见到我方汇票时即照付。

  b. 合算,划算

  It doesn’t pay to buy in small quantities. 小量购买不合算。

  c. 给予

  Special attention should be paid to the outer packaging. 要特别注意外包装。

  4. agree

  a. agree to (to 为介词)对建议、办法、条件等同意或接受

  We agree to your terms of payment. 我们同意你的付款条件/付款方式。

  b. agree to (to 为不定式)

  We agree to open (establish) L/C at once. 我们同意立即开立信用证。

  c. agree with 同意某人的意见,一致

  He agrees with what I say. 他同意我所说的。

  d. agree on (upon) 双方同意或商定

  We agreed on sharing the expenses. 我们同意分担费用。

  e. agree (后可接 that 从句,其中 that可省略)

  We agree that extra expenses are to be borne by both parties.

  我们同意额外费用由双方承担。

  A Specimen Letter

  Letter One

  Dear Sir:

  We have received your letter of Jan. 12th, regarding commission on the sale of the above-mentioned goods.

  As a rule, we usually grant 3% commission on this particular article. However, consideringthe difficulty you may meet with and your efforts in pushing sales of our products, we agree toraise your commission to 5%, in order to help you open the market at your end.

  Yours faithfully,

  释文

  先生:

  您一月十二日关于销售上述产品的佣金一信已收悉。

  通常对这种特殊商品,我们只给百分之三的佣金。然而,考虑到您可能遇到的困难和在推销我方产品中做出的努力,我们同意将佣金提高到百分之五以帮助开拓你方市场。

  Letter Two

  Dear Sir:

  Your letter of April 20th inquiring about the discountis to hand.

  As a rule, we do not grant any discount for smallorders. However in regard to your order that issufficiently large this time, we shall be pleased to giveyou a 6% discount, but this is not to be taken as aprecedent.

  As you are perhaps aware, our lighters are good in quality and cheap in price. So it pays topurchase from us in large quantities.

  We shall welcome you to Beijing again and will do all we can to make your stay a pleasure one.We look forward to signing the contract with you at an early date.

  With best regards.

  先生:

  您四月二十日关于询问折扣问题的来函收悉。

  一般来说,对于小批量订货我们不给折扣。但考虑到您此次订货量够大,我们愿给百分之六的折扣,但以后不是以此为例。

  你方可能了解到,我们的打火机价廉物美,所以向我们大量订购是合算的。

  欢迎您再来北京,我们将设法让您在这里过得愉快。我们盼望早日和您签订合同,顺此致意。

  Substitution Drills

  1 Mr. Green, I’d like to discuss the discount.

  I’d like to talk about commission

  格林先生,我想与您讨论一下折扣问题。

  我想与您谈谈佣金问题。

  2 How much discount do you intend to give us?

  commission

  你们打算给我们多少 折扣?

  佣金?

  3 It is very difficult for us to further lower our price.

  reduce

  cut

  对于我们来说,再降低价格非常困难。

  折扣和佣金

  Business Representation


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