BEC商务英语中级阅读精品讲义(4)

2018-05-30 16:01:17来源：网络

　　The Consultant

　　No boss likes nasty surprises. Thinking you can solve a serious problem before he or she finds out is a doomed strategy. Much better to inform your boss about the situation early on, together with your suggested solution. Also, remember that bosses like praise as much as any employee. Do this without making it obvious, if only to earn the right to criticise (constructively, of course). 'Consideration' is the key word. Treat bosses as you hope to be treated - it should help you to move up to the next level.

　　The Director

　　Of course there are all the formal things in managing your boss - ensuring that you come to meetings well prepared, that you have a good eye for detail, and so on. But you also need to distinguish effectively between things that are important and things that are merely small details. Bosses like it if you can see 'the big picture' because they want to be able to delegate. So it's all about psychology, as well as performance.

　　The Chairman

　　Bosses want people to understand their objectives, their way of working and the pressures they are under. If you can understand what sort of individual your boss is, it is easier to appreciate why certain reactions might arise, and thus avoid problems. Also, keep the lines o f communication with your boss open. You need to receive ongoing feedback on whether your work is effective, asking about what you do not understand, and, if necessary, discussing personal issues from outside the workplace. When the gap between you is reduced. so are the difficulties.

　　The Chief Executive

　　Understand that a boss will want to take the glory when things go well. After all, they take ultimate responsibility, so they deserve some of the credit. Also, find out about your boss's outside interests, as this can help to improve the relationship. You may find you have an interest in common. Similarly, recognise that everyone is human, and there are times when a request from you may be unwelcome. Get to know your boss's Personal Assistant, who can advise you when it is a good time to talk to him or her.

　　练习. Japanese McDonald’s

　　If you always thought of McDonald’s as an all-American company it, may surprise you to learn that the king of McDonald’s franchises is named Fujita and that he doesn’t eat hamburgers. ____1____ By ignoring many of the customs of both his native and his parent company, Fujita has made McDonald’s the top fast-food business in Japan and has changed the face of franchising.

　　McDonald’s came to Japan in 1970 searching for a Japanese partner with whom to create a Japanese McDonald’s. Fujita was far from the richest potential candidate interviewed, but he was an eager entrepreneur who seemed willing to devote his energies to the new venture. ____2____

　　Almost immediately, however, Fujita began going his own way. The parent company recommended opening the first Japanese McDonald’s in the suburbs, where most American fast-food stores are located. Fujita had his own ideas. ____3____ He got his way, opened the first Japanese McDonald’s in a department store in Tokyo, didn’t spend anything on advertising. ____4____

　　McDonald’s learned its lesson from Fujita and has since opened inner-city restaurant around the world. ____5____ While the Japanese seem fascinated with western styles and tastes, they often don’t think of themselves as consumers of American products. So Fujita’s McDonald’s franchises play down their American origins, to the point where, according to Fujita, some Japanese who visit the United States are surprised to find that we have ‘Makudonarudo’, as the Japanese say it, in America too.

　　A. In fact, Fujita is unusual in many respects, and his uniqueness has made him very rich.

　　B. McDonald’s took a chance and chose him.

　　C. Fujita and McDonald’s continue to benefit from each other.

　　D. Other companies might learn from the way Fujita marketed McDonald’s in Japan.

　　E. Fujita likes to take credit for a rise in the average weight of his people.

　　F. And within a year he had broken McDonald’s world record for one-day sales: $14,000.

　　G. He thought the young pedestrians of Japan’s cities were more likely to give up Japan fish-and –rice diet for a hamburger than were the more traditional suburban dwellers.

　　H. But Fujita himself prefers noodles to Big Macs.

　　I. And the Tokyo McDonald’s that once caused an argument is now one of 500 that Fujita owns in Japan.

　　答案：1. A;2. B;3. G;4. F;5. D

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