双语阅读英语外刊精讲：苹果和苹果手机(附音频)

2018-11-02 09:46:00来源：酷学英语

　　Such enthusiasm must be bittersweet for Apple's bosses. The gadget in question is AirPods, a set of wireless headphones that look a lot like Apple's traditional ear buds, just without a wire. Priced at $159. AirPods could become a business worth billions of dollars, like the Apple Watch, a wearable device that Apple started selling in 2015. But headphones are hardly the transformative, vastly profitable innovation that many have been waiting for.

　　That wait started only a few years after its biggest blockbuster launched. On June 29th 2007 the iPhone first went on sale. Since then Apple has sold some 1.2bn phones and notched up more than $740bn in sales from the bestselling tech gadget in history. Two-thirds of Apple's $216bn in sales in 2016 came from the iPhone.

　　Atop a hill there is usually nowhere to go but down. Questions about the future of the iPhone and whether Apple will ever design another product to match it pursue the company. The relentless rise of smartphone ownership is slowing, with around two-fifths of the global population now owning one. Apple is also facing more competition, especially in China(its second most important market after North America) where sales have been declining, lending weight to fears that Apple is experiencing “peak iPhone”.

　　Background information

　　苹果公司（Apple Inc.）由史蒂夫·乔布斯、斯蒂夫·沃兹尼亚克和罗·韦恩(Ron Wayne)等人于1976年4月1日创立，并命名为美国苹果电脑公司（Apple Computer Inc. ），2007年1月9日更名为苹果公司。关于Logo广为流传的一种说法是：苹果电脑公司以那个咬了一口的苹果作为其商标图案，就是为纪念伟大的人工智能领域的先驱者——艾兰·图灵。实际为误传。

本文关键字: 双语阅读英语学习苹果手机