2022年上海高级口译练习题:电视网络的合作时代

2022-04-17 20:31:00来源:网络

2022年上海高级口译练习题:电视网络的合作时代

  上海高级口译相对来说难度更大,对于基础和中级口译来说,上海高级口译考察大家英语知识点会更广泛。这对于大家来说是备考的难点。那么在实际的备考中,这部分内容应该如何进行积累学习呢?下面小编为大家整理了“2022年上海高级口译练习题:电视网络的合作时代”,让我们一起来看看吧!

  Water-Cooler Effect: Internet Can Be TV’s Friend

  Remember when the Internet was supposed to kill off television? That hasn’t

  been the case lately, judging by the record television ratings for big-ticket

  events. The Vancouver Olympics are shaping up to be the most-watched foreign

  Winter Games since 1994. This year’s Super Bowl was the most-watched program in

  United States history, beating out the final episode of “M*A*S*H” in 1983.

  Awards shows like the Grammys are attracting their biggest audiences in

  years.

  Many television executives are crediting the Internet, in part, for the

  revival.

  Blogs and social Web sites like Facebook and Twitter enable an online

  water-cooler conversation, encouraging people to split their time between the

  computer screen and the big-screen TV.

  “The Internet is our friend, not our enemy,” said Leslie Moonves, chief

  executive of the CBS Corporation, which broadcast both the Super Bowl and the

  Grammy Awards this year. “People want to be attached to each other.”

  Seeking to capitalize on the online water-cooler effect, NBC showed the

  Golden Globes live on both coasts for the first time this year, and the network

  reportedly wants to do the same for the Emmy Awards this fall, so the entire

  country can watch (and chat online) simultaneously.

  But sometimes the effect works even when the program is not live. Rachel

  Velonza, a 23-year-old from Seattle, knew that Johnny Weir failed to win a medal

  in figure skating long before she ever turned on a television last Thursday, but

  she stayed up until almost midnight, enduring NBC’s much-ridiculed tape delay

  because she wanted to see for herself why he wound up in sixth place. She knew

  all her friends were watching because they were talking about it on Twitter

  (which says it counts 50 million posts every day) and Facebook (which says it

  surpassed 400 million members this month).

  “People want to have something to share,” Alan Wurtzel, the head of

  research for NBC Universal, said from Vancouver. He said the effects of online

  conversations were “important for all big event programming, and also, honestly,

  for all of television going forward.”

  If viewers cannot be in the same room, the next best thing is a chat room

  or something like it.

  That’s what MTV found last fall during the Video Music Awards: the

  Twitterati were in a tizzy when Kanye West snatched a microphone from Taylor

  Swift in the middle of her acceptance speech. The show had an average of nine

  million viewers, its best performance in six years.

  The Recording Academy, which presents the Grammys, mounted a digital

  campaign to promote the awards show this year, signing up Facebook fans and

  monitoring Grammy-related Twitter messages.

  There are other factors contributing to the ratings spikes:

  attention-grabbing shows (the Super Bowl featured the New Orleans Saints, a

  popular underdog), gradual population growth and an economic contraction that

  some analysts say is leading to more people spending more time at home in front

  of their TV and computer screens.

  Along with those reasons, “increased usage of social media is definitely

  driving the ratings,” said Jon Gibs, a vice president at Nielsen. He said the

  Olympic data showing simultaneous TV-and-Web viewing signaled the growing

  importance of interactivity to the television experience.

  Some of the marquee Olympic events are tape-delayed this month, even though

  Olympic results are instantly available on the Web. But people are still

  watching the Games in prime time.

  Brad Peterson, a lighting designer in New York, heard about the skier

  Lindsey Vonn’s crash before Thursday’s replay of it on NBC, but watched

  regardless. After all, he said, “I didn’t know when, how and who won.”

  For Mr. Wurtzel, the Olympics are a lab, and so far he said he has found

  that people who follow the Olympics both on TV and online wind up being heavier

  viewers of television.

  Media companies are starting to consider how to incorporate that

  water-cooler effect — and how to harness it for day-to-day TV shows, too. For

  the Olympics, NBC is promoting something called “You Be the Judge,” which lets

  viewers submit their own scores for figure skaters through a Web application and

  compare their scores to other viewers. The network’s Web site also features a

  gadget that tracks Twitter opinions about the Games

  词句笔记:

  big-ticket event: 大型活动

  credit:把……归于

  Many television executives are crediting the Internet, in part, for the

  revival.

  许多电视台行政人员都把电视热回归的部分原因归于网络。

  water-cooler conversation:办公室饮水机旁的闲谈

  capitalize on:利用,从中获利

  spike:长钉,长而尖的东西

  rating spikes:收视率增长

  以上就是为大家整理的“2022年上海高级口译练习题:电视网络的合作时代”,希望大家能够更好的学习上海高级口译,取得理想的成绩。


本文关键字: 上海高级口译

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