内容简介

名词 “aura” 可以用来指一个人的 “气质，气场”。在英语社交媒体中，由 “aura” 组成的新兴表达 “aura farming” 被人们用来描述 “为了获得认同、吸引关注而精心塑造形象，经营人设” 的行为。那你知道 “earn aura points” 的意思又是什么吗？听节目，跟主持人菲菲和 Beth 学习 “aura farming” 的用法。

文字稿

（关于台词的备注: 请注意这不是广播节目的逐字稿件。本文稿可能没有体现录制、编辑过程中对节目做出的改变。）

Feifei
Hello and welcome to Authentic Real English, where we explain phrases used by fluent English speakers so that you can use them, too. I'm Feifei, and I'm joined by Beth.

Beth
Hi Feifei. Did you see Gary taking more arty pictures of his coffee this morning and posting them online? He wrote in the caption that he's 'living his best life'. Classic aura farming.

Feifei
For sure! Everyone drinks coffee, but not everyone posts pictures of it to make themselves look cool – he's doing it for attention or praise, and that's what 'aura farming' is.

Beth
We see people 'aura farming' online a lot these days. People might post images of themselves doing a good deed for someone else, or might manipulate a photo to make themselves look more attractive or rich, all because they want to boost their aura – their reputation.

Feifei
Yes. A friend of mine loves going to fancy and expensive restaurants and then posting pictures of them. She's definitely aura farming.

Beth
Yeah, it sounds like it. Sometimes it's harmless, but sometimes it's a bit obvious.

Feifei
Yes. Let's listen to more examples of 'aura farming'.

Examples
That guy's always carrying a skateboard. He doesn't even know how to use it. He's just aura farming.

I went to this party – you won't believe this. There were a couple of people there in the dark wearing sunglasses. I mean, stop aura farming, guys.

I have this friend that always poses next to sports cars and then posts them on social media like the cars are his. He's just aura farming. So embarrassing.

Feifei
你正在收听的是 BBC 英语教学的 “地道英语” 节目。在这期节目中，我们给大家介绍了 “aura farming” 这个新兴表达的意思和用法。

“Aura farming” 这个表达源于社交媒体，“aura” 可以指 “一个人的气场”，而 “farming” 有 “养殖，培养” 的意思。“Aura farming” 现在被用来描述 “一个人为了获得认同、吸引关注而刻意打造一种独特、富有魅力，看似毫不费力但其实需要精心策划的个人形象，从而维护自己在网络或现实中的 ‘气场’ 和 ‘人设’ 的行为”。

Beth
'Aura farming' is a very social media inspired phrase. People are 'farming' for likes and compliments – they're intentionally doing actions repetitively to create a different and better image of themselves. We can also say someone is trying to earn 'aura points'.

Feifei
Yes. This is when somebody does something to look cool. It could be genuine, or it could be an attempt to look cool for attention – to earn those 'aura points'.

Beth
I think my brother was trying to earn 'aura points' on holiday. He kept looking out at the sea wearing his new cool sunglasses and then asking me to take pictures of him.

Feifei
Oh dear. It sounds like he was definitely after those 'aura points'!

Beth
You're right!

Feifei
We'll be back next time with another useful English phrase. Goodbye for now.

Beth
Bye!