《生活大爆炸》广告费领跑业界每秒32万

2013-10-17 16:09:01来源：沪江英语

　　《生活大爆炸》广告费领跑业界每秒32万

　　The ratings success of "The Big Bang Theory" is paying off in a big way for CBS. How big? More than $300,000 per 30-second commercial big.

　　《生活大爆炸》的超高收视让CBS大赚一笔。这一笔有多大?商业广告每秒收费不低于30万美元。

　　The average ad on the show costs $326,260, according to a survey of media buyers by Adweek. It's the most expensive show for advertisers on TV.

　　Adweek数据显示，商业广告在《生活大爆炸》播出时段收费平均收费是32万6260美元每秒。这个收费标准是当下电视节目中的最高收费。

　　Not without reason: "Big Bang" had its highest-rated season ever in 2012-13, and its first few episodes this season are running ahead of that average. Its first two episodes of the fall averaged 18.6 million viewers and a 5.4 rating among adults 18-49 in overnight ratings, putting it in the Top 3 on broadcast TV in both measures.

　　广告收费这么高自然是有道理的：《生活大爆炸》在2012-2013年之间的收视率是其开播以来最好的收视季，而且本季的前几集收视比平均收视还要高出很多。比如本季前两集就有1860万观众收看，18-49岁间的主要观众群收视率为5.4，不管是总收视还是主要收视人数都无压力排入前三。

　　The most expensive new series of the fall is "The Blacklist," which commands just under $200,000 per 30-second ad. It's proving to be a decent buy so far, as its early episodes have drawn solid ratings.

　　而今年新开播的新剧中，广告费最高的是《黑名单》，该剧商业广告是30秒20万美元。而从开播以来的这几集收视成绩来看，广告商出的这个价格绝对没亏。

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