巨型在线零售商亚马逊垄断力量

2014-10-28 17:49:01来源：网络

　　Amazon.com, the giant online retailer, has too muchpower, and it uses that power in ways that hurtAmerica.

　　巨型在线零售商亚马逊(Amazon.com)力量太强大了，而且它运用这种力量时，对美国造成了伤害。

　　O.K., I know that was kind of abrupt. But I wantedto get the central point out there right away,because discussions of Amazon tend, all too often,to get lost in side issues.

　　当然，我也知道这样说有点唐突，我只是想把中心思想直截了当地提出来，因为谈论亚马逊的时候，人们往往会纠结于次要问题。

　　For example, critics of the company sometimes portray it as a monster about to take over thewhole economy. Such claims are over the top — Amazon doesn’t dominate overall onlinesales, let alone retailing as a whole, and probably never will. But so what? Amazon is stillplaying a troubling role.

　　比如，批评这家公司的人有时候会把它描绘成即将掌控整个经济的巨兽。这样的说法未免过于夸张——亚马逊都没有在整体上主导在线销售，更别说整体上主导零售业了，它可能永远都不会主导零售业。但那又怎样?亚马逊还是在扮演一个令人不安的角色。

　　Meanwhile, Amazon’s defenders often digress into paeans to online bookselling, which hasindeed been a good thing for many Americans, or testimonials to Amazon customer service —and in case you’re wondering, yes, I have Amazon Prime and use it a lot. But again, so what?The desirability of new technology, or even Amazon’s effective use of that technology, is notthe issue. After all, John D. Rockefeller and his associates were pretty good at the oil business,too — but Standard Oil nonetheless had too much power, and public action to curb thatpower was essential.

　　与此同时，替亚马逊辩护的人，常常会离题万里地赞颂在线卖书(这对许多美国人来说的确是好事)，或者称赞亚马逊的客户服务——如果你好奇的话，我可以回答你，我的确有亚马逊的Prime账户，而且经常用。但话又说回来，这又怎样?问题并不在于新技术是不是好事，甚至不是亚马逊对技术的有效运用是不是好事。毕竟，约翰·D·洛克菲勒(John D. Rockefeller)和他的商业伙伴经营石油生意也很在行，但是标准石油(Standard Oil)拥有的力量仍然太强了，公众采取行动制约这种力量也是至关重要的。

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