Europeans Can Pay for Ad-free Social Media

2023-11-06 12:01:40来源:网络

Europeans Can Pay for Ad-free Social Media

欧洲人可以为无广告的社交媒体付费

原文听力

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  By Anna Matteo

  05 November 2023

  Facebook and Instagram users in Europe are getting the option to use the social media services without seeing advertisements.

  However, they will have to pay for that option. Meta, the parent company of both Facebook and Instagram, recently announced the new choice, which is meant to comply with Europe's data privacy rules.

  Starting this month, users on desktop browsers will pay about $11 a month while iOS and Android users will pay $14 a month. Meta said in a blog that the price difference between the versions is the result of higher costs linked to the Apple and Google app stores.

  The monthly payment will cover all linked Facebook and Instagram accounts until March 1, 2024. On that date, Meta will require $6 to $8 for each additional account depending on the system used. Meta released details of the plan late last month.

  Meta said it is introducing the new pay option after a ruling by the EU's top court. The court said Meta must first get consent before showing ads to users under EU data privacy rules.

  Meta advertises products and services to individual users based on their online activity. The EU ruling affects the company's ability to make money from its advertising methods.

  Meta said in a statement, that the paid option "balances the requirements of European regulators while giving users choice and allowing Meta to continue serving all people."

  Users aged 18 and older in the EU's 27 member countries, and also Switzerland, Norway, Iceland, and Liechtenstein will still have the choice to continue using Facebook or Instagram with ads.

  Meta said it is considering how to "provide teens with a useful and responsible ad experience" under the European privacy ruling.

  On November 1, the European data regulator, the European Data Protection Board, announced that it would extend a ban on "behavioral advertising" on Facebook and Instagram. The ban covers all 30 countries in the EU and the European Economic Area. The ban was first put in place by non-EU member Norway. The northern European country has ordered Meta to pay thousands of dollars each day since the middle of August for breaking the country's privacy rules.

  Behavioral advertising targets users by collecting their personal data. The EU's ban on such advertising is considered a setback for Meta.

  In a statement, Meta said it believes in an "ad-supported internet." But the company said it respects "the spirit and purpose of these evolving European regulations," and aims to comply with them.

  I'm Anna Matteo.

  Anna Matteo wrote this report for VOA Learning English based on Associated Press and Reuters reports and other materials.

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  安娜·马特奥

  2023年11月5日

  欧洲的脸书和Instagram用户选择权使用社交媒体服务而不看广告。

  然而,他们将不得不为这种选择付出代价。脸书和Instagram的母公司Meta最近宣布了新的选择,意在顺从与欧洲的数据隐私规则。

  从这个月开始,台式机用户浏览器将每月支付约11美元,而iOS和Android用户将每月支付14美元。Meta在博客中表示,版本之间的价格差异是苹果和谷歌应用商店相关成本较高的结果。

  该月付款将涵盖所有关联的脸书和Instagram账户,直至2024年3月1日。届时,Meta将根据所用系统的不同,对每个额外账户收取6至8美元的费用。Meta上个月末公布了该计划的细节。

  Meta表示,在欧盟最高法院做出裁决后,它将推出新的薪酬方案。法院称Meta必须首先获得同意在根据欧盟数据隐私条例向用户展示广告之前。

  Meta根据个人用户的在线活动向他们宣传产品和服务。欧盟的裁决影响了该公司从其广告方式中赚钱的能力。

  Meta在一份声明中说,付费选项“平衡了欧洲的需求监管者同时给用户选择和允许Meta继续为所有人服务。"

  欧盟27个成员国以及瑞士、挪威、冰岛和列支敦士登的18岁及以上用户仍然可以选择继续使用脸书或Instagram广告。

  Meta表示,它正在考虑如何根据欧洲隐私规则“为青少年提供有用和负责任的广告体验”。

  11月1日,欧洲数据监管机构欧洲数据保护委员会宣布,将延长对脸书和Instagram上“行为广告”的禁令。该禁令涵盖欧盟和欧洲经济区的所有30个国家。该禁令首先由非欧盟成员国挪威实施。自8月中旬以来,这个北欧国家已经命令Meta每天支付数千美元,因为它违反了该国的隐私规定。

  行为广告通过收集用户的个人数据来锁定用户。欧盟对此类广告的禁令被认为是一种挫折对于Meta来说。

  在一份声明中,Meta表示,它相信“广告支持的互联网”但该公司表示尊重“这些的精神和目的”进化的,逐步发展欧洲法规”,并致力于遵守这些法规。

  我是安娜·马特奥。

  安娜·马特奥根据美联社和路透社的报道以及其他材料为美国之音英语学习撰写了这篇报道。

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  这个故事中的词语

  option –n.两个或多个可能选择中的一个

  comply –v.做要求或要求你做的事情;服从

  data –n. 信息

  browser –n. 允许在计算机上使用互联网的软件

  consent –n. 允许做某事

  regulator –n. 执行行业或领域规则的个人或团体

  allow -v. 允许

  setback –n.使人更难达到目标的问题

  evolve –v. 随着时间的推移而改变


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