商务口语实用对话：Advertising

2024-05-24 08:21:00来源：网络

　　商务口语是职场中比较常用的，在不同的场合，英语口语也有很多的注意事项。所以想要更好的提升商务口语能力，大家还是需要在平时做好相应的训练。具体的商务口语需要提升哪些呢?下面小编为大家整理了“商务口语实用对话：Advertising”相关内容，一起来看看吧!

　　(12)Advertising

　　◆ A Taiwan manufacturer talks with an American distributor and his ad agency.

　　◆ Distributor; Mr. Davis, I'd like you to meet Mr. Lin, our manufacturer from Taiwan.

　　◆ Agency : How do you do, Mr. Lin. It's a pleasure to work with you on introducing your delicious product to Americans.

　　◆ Manuf. : Thank you. I hope we can come up with a good marketing strategy.

　　◆ Distributor: One of the things Mr. Lin wants to know is what kind of packaging we'll be using.

　　◆ Manuf. : Yes, I'm interested in knowing what you plan to do about packaging. In Taiwan these dried fruits or michien-are either sold loose or packaged using very traditional art themes. I wondered if this kind of design was appropriate here, or if a more Western design would work better.

　　◆ Agency : We think the product should retain its character as Asian, something different and exotic in snack foods.

　　◆ Manuf. : How do you plan to accomplish this?

　　◆ Agency : We've retained some of the traditional Chinese art motifs in our package design such things as dragons and plum blossoms. But we've also used a more Western design which is less crowded and more abstract. We think we've combined the best of Eastern and Western advertising art.

　　◆ Distributor : Here are the sample designs, Mr. Lin. We need to know what you think of our designs.

　　◆ Manuf. : They look very nice. It seems that you have thought of everything.

　　◆ Agency : Which of these is most appealing?

　　◆ Manuf. : I think I like the one with the dragon best.

　　◆ Agency : They'll be done in different colors to indicate the different flavors. The designs are for use on preprinted plastic packaging. The fruits will be packaged by machine. There's a perforation at the top of each package so retailers can display the bags on a rack.

　　◆ Distributor : 　American retailers are much more likely to carry goods packaged in this way.

　　◆ Manuf. : I see. This all seems well planned. Are you going to advertise exclusively through packaging?

　　◆ Agency : No, we plan to offer posters to retailers and to place ads in magazines, mostly upscale, gourmet magazines.

　　◆ Distributor : 　We'll be aiming for a well-off, sophisticated market. These buyers are more likely to read ads than less affluent buyers. Research has indicated that once a product is accepted in this market, it gains acceptance elsewhere.

　　◆ Agency : Our aim might be to increase the recognition of a particular trademark among buyers. Each ad, poster, and package will contain the dragon logo for easy recognition of your products.

　　◆ Manuf. : Thank you for your work. It Sounds as if my products will soon be as popular in the U.S. as they are in Taiwan.

　　以上就是为大家整理的“商务口语实用对话：Advertising”，希望帮助大家更好的提升商务口语能力，更多精彩内容敬请关注本频道的持续更新!

本文关键字: 商务口语