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高级口译0309听力原文汇总合集（1）

2010-08-26 00:00:00来源：网络

　　凌凌教你学口语：每日一句系列
　　备战口译：原创双语时事汇总
　　2010秋季上海口译考试报名通知

　　中级口译考试介绍：

　　具有大学英语四级和同等英语能力水平的考生可以报考。

　　凡获得“上海市英语中级口译岗位资格证书”者均具有良好的口语水平和基本口译技能，可从事一般的生活翻译、陪同翻译、涉外导游以及外事接待、外贸业务洽谈等工作。

　　上海中级口译的笔试和口试虽然是分开进行的，但其笔试的证书在社会上却有很高的认可度。现在中国受金融风暴的影响，各大公司纷纷裁员，但中高级口译等高等专业人才仍存在很大的缺口。

　　为了方便广大口译考生备战秋季的考试，新东方在线口译频道特别汇总整理了近九年来的中级口译听力原文，供考生复习备考。

　　高级口译0309听力原文汇总合集（1）

　　Part A: Spot Dictation

　　Good morning, class! As you remember, last week we talked about the ________ (1). Today we're going to start talking about how radio advertisers ________ (2) to get us to buy the products they're selling. There are so many emotions that advertisements ________ (3). To affect a particular emotion, advertisers make what we call an emotional appeal. Today I'm going to ________ (4) that are often used to influence us to buy. I think you'll find it interesting because I've brought with me some ________ (5) to play for you as examples. OK, let's get started.

　　One of the most popular emotional appeals that advertisers use is ________ (6). We all like to hear funny stories, so by ________ (7), the advertisers hope that that we'll remember it and will, therefore, remember the product. But ________ (8) is the importance of fitting the fight emotional appeal with ________ (9). In the case of humor, it wouldn't be appropriate to make a funny ad for a serious product. Like, say, a law firm that ________ (10). You wouldn't want to use humor to advertise that.

　　Now let's talk about another appeal—the ________ (11). By thriftiness I'm talking about ________ (12). Most shoppers are more likely to buy something if it's on she than if ________ (13). Here is an advertisement for a furniture store that's ________ (14). Notice how the advertisement gets the listener to ________ (15). In fact the ad talks only about prices and not about ________ (16) or what the store specializes in.

　　The last kind of ad is the advertisement that ________ (17). Our egos make us do things to look good in front of others. For example, we might ________ (18) to look rich, or we might join a health club ________ (19), all because we want to look good. This desire is so strong that advertisers often create ads that speak to our egos. They focus on this question: How does this product ________ (20)?

　　1. history of radio advertising

　　2. use our emotions

　　3. try to influence

　　4. talk about three appeals

　　5. real-life radio ads

　　6. the appeal to humor

　　7. making an advertisement humorous

　　8. the key point

　　9. the right product

　　10. specializes in divorce