视频：2013第十一届网博会正式开幕

2013-10-16 09:55:13来源：沪江英语

　　第11届中国国际数字博览会在北京全国农业展览馆拉开帷幕。由国家文化部组织的此次活动,意在促进文化和互联网相关业务的发展。

　　世博会强调网络世界的力量,主题是“文化力量,创意未来”。

　　许多数字内容企业携创新产品参展。我们还发现许多外国人对中国文化非常好奇。但文化交流曾是非常有限的,只有通过经济和贸易合作。但是现在,网络游戏扮演着越来越重要的角色在促进中国文化。

　　The 11th China International Digital Content Expo has opened with great fanfare at the National Agricultural Exhibition Center in Beijing. The country’s Ministry of Culture organized this event to promote the development of online culture and internet-related business.

　　This is one of the most influential digital content events in China. The expo emphasises the power of the cyber world, with the theme of "Cultural Strength, Creative Future".

　　Many digital content enterprises participated, with innovative products. Some key exhibitors also received awards for their contribution to the thriving culture of the Internet age.

　　"We noticed that lots of foreigners are very curious about Chinese culture. But cultural exchanges used to be very limited, only through economic and trade cooperation. But now, online games are playing an increasingly significant role in promoting Chinese culture. As the cultural elements embedded in online games can be seen, heard and felt," said Wang Yuyun, vice president of Beijing Perfect World.

　　But entrepreneurs also say that China’s online game industry is currently reaching a turning point and will be moving towards a new stage of transformation.

　　"To better promote Chinese culture, the online gaming industry faces many challenges. We need to think about how to compete with more developed rivals from foreign countries, how to make products localized and acceptable, how to make full use of the advanced technology and how to nurture more talented engineers," Wang said.

　　China’s online gaming companies are becoming more competitive in overseas markets, pushing exports to record highs. And as the industry goes global, Chinese companies must continue to strengthen their innovation and cooperation to create products of higher quality and richer content.

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