双语新闻:苹果欲巨资收购音响制造商Beats

2014-05-13 13:26:37来源:可可英语

  with the planned $3.2bn purchase of Beats Electronics, the headphone maker and music streaming operator founded by music producer Jimmy Iovine and the hip-hop star Dr Dre.

  苹果(Apple)已接近以32亿美元的价格收购Beats Electronics,这将成为该公司历史上规模最大的收购。Beats Electronics是由音乐制作人吉米•艾欧文(Jimmy Iovine)和嘻哈歌手Dr Dre创办的耳机制造商及音乐流媒体运营商。

双语新闻 苹果欲巨资收购音响制造商Beats

  The deal could be announced as early as next week, people familiar with the negotiations said, but they cautioned that some details had yet to be agreed and talks could still fall apart.

  对相关磋商知情的人士称,该交易最早可能于下周公布,不过他们警告说,目前部分细节仍未敲定,谈判仍有破裂的可能。

  A deal on the scale being discussed would represent a radical departure for Tim Cook, chief executive of the iPhone maker: under the late Steve Jobs, Apple was reluctant to pursue high-profile acquisitions.

  这一正在磋商中的交易规模如此之大,或许表明苹果首席执行官蒂姆•库克(Tim Cook)正在考虑激进的战略转向——在已故的史蒂夫•乔布斯(Steve Jobs)当家的时代,苹果很少展开如此大规模的收购。

  Apple will acquire Beats’ streaming music service, which launched this year, and its audio equipment business, which includes its brand of headphones and audio equipment. The Beats management team will report to Mr Cook, said people familiar with the deal. Apple and Beats declined to comment.

  知情人士称,苹果将收购Beats今年推出的音乐流媒体服务,以及它的音响设备业务——包括该品牌的耳机。收购成功后,Beats团队将向库克汇报。对这一消息,苹果和Beats都拒绝置评。

  A decade after Mr Jobs transformed the music industry with the iTunes download store and the iPod digital music player, the deal is likely to be seen as an admission that Apple needs to look outside its Cupertino labs to continue making an impact.

  乔布斯身前以iTunes下载商店和iPod数字化音乐播放器改变了整个音乐产业。外界很可能将十年之后苹果公司展开的这场收购解读为,苹果自己也承认,必须把眼光放在它自己的库比蒂诺实验室之外,才能维持自己的影响力。

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