麦当劳全球销售额跳水公司面临动荡

2014-09-15 12:20:21来源：可可英语

　　Things just keep getting worse for McDonald’s .

　　对麦当劳(McDonald)来说，情况还在持续恶化。

　　On top of ongoing problems at home, where U.S.customers have been cutting back on itscheeseburgers and fries for nearly a year, the world’slargest restaurant chain last month had to contendwith restaurant closings in Russia and a food safetyscandal in Asia that decimated its sales in China andJapan.

　　由于近一年来美国顾客对芝士汉堡和炸薯条的消费量持续降低，麦当劳在美国本土已经遭遇难题。雪上加霜的是，这家全球最大的餐饮连锁商上个月还得应对俄罗斯的餐厅关闭事件，另外亚洲的食品安全丑闻也让中国和日本的麦当劳销售额跳水。

　　The result was a 3.7% decline in global same-restaurant sales in August, along with a warningto Wall Street that McDonald’s gross profit rate would take a hit. That was a much deeperdecline than the 3.1% drop analysts were expecting, according to Consensus Matrix, andcontinued a trend that seen the chain frequently miss analyst projections.

　　这一切使得麦当劳8月的全球同店销售额下跌了3.7%，华尔街还警告说，麦当劳的毛利率也将遭受重挫。根据Consensus Matrix公司的预计，麦当劳毛利率的下跌幅度将远大于3.1%，他们还表示，该公司未来的表现恐怕会时常低于分析师的预期。

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