消费者市场才是创业的蓝海下一个伟大的公司将来自 B2B

2014-10-23 14:17:42来源：可可英语

　　With the world buzzing over Apple’s reveal thismonth of the iPhone 6 and Apple Watch, it’s hard tobelieve that this multi-trillion-dollar tech giant wasonce a small computer startup.

　　如今，全世界都在谈论苹果公司(Apple)刚推出的iPhone6和苹果手表(Apple Watch)，人们很难相信，这家价值数万亿美元的科技巨头曾经也只是一家很小的初创电脑公司。

　　For many entrepreneurs, the epic trajectory of AppleAAPL -0.87% — or Facebook FB -1.63% or TwitterTWTR 0.07% , for that matter — serves as evidencethat the consumer space is where you go to launch awinning startup.

　　对于许多创业者们而言，苹果、Facebook或Twitter的发展轨迹，证明消费者市场才是创业的蓝海。

　　But that doesn’t always hold true. By foregoing the potentials of selling to business (asopposed to consumers), entrepreneurs are missing out on a world of opportunities — andlucrative ones at that.

　　但这一点并非始终都是正确的。如果放弃与公司做生意(与消费者市场相反)的潜力，创业者们将错失大量有利可图的好机遇。

　　As a board member at 1871, Chicago’s entrepreneurial hub for startups, I see a lot ofstartups and know what B2C companies can learn from B2B startups, including Fieldglass,MarkITx and Eved.

　　作为芝加哥创业服务组织1871的董事会成员，笔者接触过许多初创企业，因此很清楚B2C(企业对消费者)公司可以从B2B(企业对企业)初创公司学到什么，包括人力资源管理公司Fieldglass、在线企业硬件交易平台MarkITx和会议与活动在线交易市场Eved。

　　The B2B space is rife with potential; by integrating new technologies into traditionalbusinesses, entrepreneurs can dramatically improve efficiencies, uncover new markets, solvelongstanding problems and, in some cases, disrupt entire industries. Indeed, an increasingnumber of B2B startups are experiencing rapid growth while achieving enviable profit margins.

　　B2B领域有巨大的潜力;通过将新技术整合到传统业务当中，创业者们可以显著提高效率，开发新市场，解决长期存在的问题，在某些情况下，甚至会颠覆整个行业。事实上，越来越多的B2B初创公司正在经历快速增长，同时获取了令人艳羡的利润。

　　Take Fieldglass, for example. Once a small startup, the Chicago-based software company isnow the biggest vendor management system (VMS) provider in the world. In May, it wasreportedly acquired by SAP for more than $1 billion, one of the largest sales of a privately heldtech company in recent years.

　　以Fieldglass为例。这家芝加哥软件公司最初规模很小，如今已成为全世界最大的供应商管理系统(VMS)提供商。据报道，该公司在今年五月被SAP公司以超过10亿美元的价格收购，这是近几年规模最大的私人科技公司交易。

本文关键字: 消费者市场才是创业的蓝海