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The Danish electronics manufacturer, Oticon, is a leader inthe move towards the paperless office, In their cafeteria a hugeglass pipe runs from ceiling to floor. When the mail comes in, it isimmediately scanned into the computer, shredded, and throwndown the tube to the general cheers of the employees. (0)Having all mail and memos available only as computer files to beread on the screen makes it easy to dispense with large physical storage spaces for people whowork at desks (9)
Changing over to the paperless office required a rapid increase in computer literacy, but ratherthan set up a corporate training programme they turned the problem over to employees. Eightmonths before the system was installed , they offered each employee a powerful personalcomputer for use at home in exchange for training themselves to use it. (10)
The big change was not the move from paper memos to computer messages. Oticon realisedthat the more radical transformation is from written to verbal communication.(11) that adds up toa large number of face-to-face exchanges, a big improvement over memos and the occasionalmulti-hour sit-down consultation typical of the old culture. People do not send each other memos,they talk. As the CEO puts it, “ We have jumped through the memo wall and gone right toaction.”
On the eighth of August 1991 , the company left their old wood-panelled offices .(12) Sincethen they have cut in half the “ time to market” on new products. The following year, sales andprofits grew more than ever before. (13) in fact, despite a downsizing of 15 per cent employeesatisfaction is hitting record highs.
Oticon has created an organizational pattern that supports great freedom iof action forindividuals and terms. They have tied it together with a minimum hierarchy. The first clear resultsto show up were in the greater efficiencies generated by the fact that less time needed to be spenton management activities . (14) they also have some investment in the succcess of the projectthey choose. Oticon has succeeded in breaking the mould mould and taking a lead in non-bureaucratic organizational design.
A This saving was possible because when people have real choice in the nature of their jobs,they commit themselves to being responsible for their areas of choice.
B They were headed for a new building and a new era in communication.
C Instead, they have large private areas on their hard disks for their correspondence.
D In spite of this, the physical office layout at Oticon is one of its most charming features.
E Over 90 per cent accepted , and they organized a club to help one another learn.
F To facilitate this, the on-site coffee bars have now become the venue for about twentymeetings a day, averaging ten minutes and 2.7 participants each.
G So, are people happy with the change?
H Only about ten documents a day, items like legal contracts, escape this treatment.
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