双语新闻：中国汽车品牌本土化政策适得其反

2014-05-08 13:41:44来源：可可英语

　　The Chinese government’s indigenous brand requirement is particularly challenging for Ford as it runs counter to outgoing chief executive Alan Mulally’s “one Ford” strategy, under which the company jettisoned brands such as Jaguar Land Rover and Volvo Cars to focus on a narrower portfolio.

　　对于福特来说，中国政府提出的品牌本土化的要求尤其具有挑战性，因为这一政策与该公司即将离任的首席执行官艾伦•穆拉利(Alan Mulally)提出的“一个福特”战略背道而驰。在“一个福特”战略的影响下，福特公司曾放弃了捷豹路虎(Jaguar Land Rover)和沃尔沃轿车(Volvo Cars)等品牌，以便将精力集中于数量更少的产品组合。

　　“We were trying to be world class at so many things,” said Mr Mulally, adding that the strategy was in keeping with the vision of the company’s eponymous founder. “Henry [Ford] wanted to be part of the fabric of economic development in every country in which he operated but he didn’t know that Ford would have a different Ford in every country.”

　　穆拉利表示：“我们努力在诸多事情上保持世界一流水准。”此外，穆拉利还补充说，该战略符合公司同名创始人福特的愿景。他说：“亨利(Henry Ford)希望在每一个他开展业务的国家中都成为其经济发展构架中的一份子，不过他没想到福特在每个国家都会有一个不同版本的‘福特’。”

　　John Lawler, the head of Ford’s China operations, insisted that the US automaker is in compliance with Chinese government policy mandates, even though it still has not rolled out an indigenous brand.

　　福特大中华区负责人罗力强(John Lawler)坚称，尽管福特还未推出本土化的品牌，福特公司并未违反中国政府的政策规定。

　　“We’re satisfying all the requirements from the government but at this point there really isn’t anything for us to announce relative to an indigenous brand or anything along those lines,” said Mr Lawler.

　　罗力强表示：“我们正在满足政府提出的所有要求，但是目前对于与本土品牌或相关任何事务有关的信息，我们确实没有什么可披露的。”

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