双语新闻：软件将蚕食1.2万亿美元的服装业

2014-09-09 11:13:27来源：可可英语

　　“And therein lies the opportunity. As the value is beyond functional, substitution ofpsychological jobs by new products is a matter of engineering better solutions. Consider thebehavior of US teens: anecdotally, their spending on apparel is fadingas the solution to feelinggood about themselves increasingly relies on a device and service. Already, in this context,apparel retail is in crisis while buying shifts to devices.”

　　“这其中蕴藏着机遇。既然服装的价值远非其功能性，那么我们完全可以用更好的解决方案来替代新产品在心理层面的作用。看看美国青少年的行为：举个例子，随着他们越来越依靠电子设备和服务来获取良好的自我感觉，他们在服装上的花费正变得越来越少。而在这样的背景下，随着购买力向电子设备倾斜，服装零售业就会陷入危机。”

　　“To know who’s already planning for this,” he concludes with a sly reference to Apple, “you canfollow the trade news on the hiring of talent.”

　　“那么谁正在为这一趋势厉兵秣马呢?”在最后，他隐晦地点出了苹果公司：“你可以看看业内的招聘消息。”

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