腾讯有望在全球游戏市场中占据10%以上的份额

2014-10-08 17:30:45来源：可可英语

　　Tencent was the top publisher in China’s iOS App Store for free downloads and revenue foreach of the first seven months of 2014, thanks to the popularity of free-to-play games likeTimi Studio’s internally developed Timi Match Everyday and Timi Run Everyday, which has over60 million daily users, according to App Annie. Timi Studio uses WeChat, China’s leading mobilesocial communications platform with over 400 million active monthly users, and QQ Mobile,which has over 848 million monthly active users, to cross-promote new games with Chinesegamers.

　　2014年头7个月里，腾讯在中国iOS应用商店的免费下载和营收均位于发行商前列。这要归功于若干超高人气的免费游戏，譬如天美艺游工作室(Timi Studio)内部开发的《天天爱消除》(Timi Match Everyday)和《天天酷跑》(Timi Run Everyday)，根据应用程序数据分析公司App Annie公布的数据，目前这些游戏吸引了逾6,000万名日常用户。天美艺游通过微信(中国最知名的移动社交应用平台，月活跃用户人数逾4亿人)和移动QQ(月活跃用户人数逾8.48亿人)向中国的游戏玩家们交叉推广新游戏。

　　Since launching its mobile games platform last year, Tencent has 20 titles covering a widerange of genres including puzzle, action and simulation. Localized versions of King DigitalEntertainment’s Candy Crush Saga and Square Enix’ Sangokushi Rumble (now known as Battleof Sango in China) are available on WeChat and Mobile QQ as well as through myapp.com,which is Tencent’s distribution channel of Android apps for local users since Google Play isnot popular in China.

　　自从移动游戏平台于去年上线以来，腾讯已经先后发布了20款游戏，涵盖类型广泛，拼图、动作和模拟均有涉足。英国游戏公司King数据娱乐(King Digital Entertainment)开发的《糖果传奇》(Candy CrushSaga)和日本游戏公司史克威尔艾尼克斯(Square Enix)开发的《三国志乱舞》(SangokushiRumble)，这两款游戏的中国大陆版在微信和移动QQ的游戏平台上均有提供下载;此外也可通过myapp.com下载，这是腾讯面向中国大陆用户推出的安卓(Android)应用发布平台，因为谷歌应用商店Google Play在中国的使用人数不多。

　　Wang believes as the Chinese mobile games market matures, new categories such as actiongames (ACT), ARPG (Action Role Playing Games) and card games (CCG, Collectible Card Game,or TCG, Trading Card Game) will become popular. This will open up new opportunities forgame makers interested in navigating this burgeoning new audience of smartphone and tabletgamers.

　　王波认为，随着中国移动游戏市场日趋成熟，新的游戏类型，譬如动作类游戏(ACT)、动作角色扮演游戏(ARPG)和卡片类游戏(CCG/TCG，前者指卡片搜集游戏，后者指卡片交换游戏)也会日渐盛行。智能手机和平板电脑正在迅速涌现出一批新的玩家，对于有意这一业务的游戏生产商而言，将会打开新的机遇。

　　“We have a lot of experience working with Western developers, having partnered with EASports EA 0.39% to localize and launche their NBA Live and FIFA franchises as online games inChina,” said Wang. “The successes of mobile games on WeChat and Mobile QQ in China provethere is a market for developers to explore.”

　　“我们与西方开发商的合作经验丰富，比如我们曾经与艺电体育(EA Sports)进行合作，将该公司开发的体育竞技类游戏《NBA Live》和《FIFA》本地化，然后将其作为网络游戏在中国大陆地区发行代理权，”王波说，“移动游戏在中国大陆地区借助微信和移动QQ平台所取得的成功证明，这一领域蕴藏着巨大的市场空间，有待游戏开发商们深入发掘。”

　　Tencent has also partnered with Korean developer SmileGate to bring CrossFire to China, and itis working with leading Korean mobile game maker CJ Games to localize its games as well.International game publishers are flocking to Tencent because the majority of mobile gamesdistributed by the company have topped the charts in AppStore’s free download category inChina.

　　腾讯还曾与韩国游戏开发商SmileGate合作，将游戏《穿越火线》(SmileGate)引入了中国市场;它目前也在与韩国的主要移动游戏生产商CJ Games合作，将该公司旗下的游戏本地化。国外的游戏发行商们开始大量涌向腾讯，因为在腾讯分销的移动游戏中，绝大部分都在中国应用商店的免费下载区占据了榜单前列。

　　Wang said Tencent actively promotes games in China on its extensive mobile and Internetuser network and has proven experience in operating games, which helps ensure that gamesare adjusted to suit local tastes. In addition, Tencent provides day-to-day operational supportand a cloud-based hosted service to enable quick, seamless and reliable game performancesacross all platforms.

　　王波表示，腾讯借助自身广泛的移动和互联网用户网络，在中国大陆市场积极推广游戏业务，并在游戏运营方面积累了大量成功的经验，这有助于确保腾讯能够根据本地市场的偏好对游戏进行调整。此外，腾讯还提供日常的运营支持和基于云端的服务器托管服务，因而能够在所有平台上保证迅速、无缝衔接的可靠游戏性能。

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