亚马逊Fire手机失败原因大起底

2014-10-11 16:00:47来源：可可英语

　　As it stands, Mahaney, the RBC analyst, doesn’t expect the Fire phone’s U.S. smartphonemarket share to crack 10%, even after the price drop. Indeed, price drops on phones rarely liftsales. For example, AT&T’s price cut last year on the HTC First, a phone with Facebook-centric software, didn’t save it from eventually being killed off.

　　就现状而言，马哈尼认为，Fire手机就算降价甩卖，在美国智能手机市场的份额也很难突破10%。实际上，手机降价很难提升销量。比如，美国电话电报公司去年对HTC First(配有以Facebook为中心的软件系统)的降价促销就没能挽救它最终没落的命运。

　　But Amazon may have a shot next year if it comes up with a newer model with a morecompetitive design and wider availability. Its first Kindle Fire tablet in 2011 was by no meansa home run, but the versions that followed proved substantially better, even if Amazon’s shareof the worldwide tablet market remains a miniscule .4%, according to IDC.

　　但是，如果亚马逊明年能推出设计更具竞争力、销售渠道也更广的新机型，它可能还有反戈一击的机会。它在2011年推出的首款Kindle Fire平板电脑根本不怎么样，但后续升级版则有了显著提升，尽管国际数据公司(IDC)表示，亚马逊在全球平板电脑市场的份额仅有微不足道的0.4%。

　　“This probably isn’t the last Fire phone we’ll see,” says Gillett, from Forrester. “But if Amazonhas learned anything, the announcement of the next one will be more low-key.”

　　吉列特表示：“这可能并不是我们能看到的最后一款Fire手机。但如果亚马逊已经汲取了教训，那么推出下一款手机时，该公司想必会变得更加低调一些。”

本文关键字: 亚马逊Fire手机失败原因大起底