万达全球扩张计划进行中拟大举在海外扩张

2014-10-28 11:01:14来源：网络

　　It is now seeking further sites “throughout the world” in “key global cities”, Mr Purefoy said.

　　普里福伊表示，万达现在正在“全球主要城市”继续寻找地产项目。

　　Wanda will put the first group of homes in the Vauxhall development, called One Nine Elms, upfor sale this week.

　　万达将在本周销售沃克斯豪尔项目的首期住宅，该项目名为One Nine Elms。

　　London developers have been criticised for selling homes abroad, particularly to Asia. Wandawill benefit from “brand recognition” when marketing foreign homes to Chinese buyers, MrPurefoy said, but the company does not want simply to channel Asian cash into the Britishhousing market.

　　伦敦开发商一直因将住宅向海外(特别是亚洲)销售而受到批评。普里福伊表示，在将外国房产推介给中国买家时，万达将受益于“品牌认知度”，但该公司不仅仅是希望将亚洲资金引入英国房地产市场。

　　It has “internal guidelines controlling the level of sales within China” in an attempt todiversify its customer base, Mr Purefoy said: “We want to be a global brand and we can’t dothat if we only sell homes in Asia.”

　　万达“在中国有控制销售水平的内部原则”，目的是将客户基础多样化，普里福伊表示：“我们希望成为一个全球品牌，如果我们只在亚洲卖房的话，我们就不可能做到这点。”

　　Wanda has signed up to London mayor Boris Johnson’s initiative asking developers to markettheir homes to Londoners first, before offering them to buyers abroad. All of Wanda’s plannedprojects combine residential development with its expertise in hotels.

　　万达参加了伦敦市长鲍里斯•约翰逊(Boris Johnson)提出的计划，该计划要求开发商首先向伦敦人推介它们的房产，然后再面向海外买家。万达所有计划中的项目都将住宅开发与其在酒店方面的专长结合在一起。

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