阿里巴巴等5大平台或将能左右未来支付方式

2014-06-04 15:52:52来源:可可英语

  We are paying for things in new ways; that much is clear. We're paying for taxi rides using our Uber app, checking out personally tailored offers on Facebook, and downloading films to our Amazon Kindles -- without ever pulling the plastic out of our wallets. Yet Ken Chenault plans to insure that American Express (AXP) remains in the center of every transaction.

阿里巴巴等5大平台或将能左右未来支付方式

  我们正在采用新的支付方式,这一点已经很明显了。我们会用打车应用Uber支付出租车费,在Facebook上为个人定制产品结账,把电影下载到我们的亚马逊(Amazon)Kindle平板电脑上——而不用从钱包里抽出塑料信用卡。现在,肯o切诺特要确保让美国运通(American Express)在每笔交易中都占据中心地位。

  At the Mobile-First Summit in New York, I sat down with the chief executive to discuss the future of mobile payments. Below is a condensed version of our conversation, edited for clarity.

  纽约Mobile-First峰会期间,我与这位首席执行官坐在一起,讨论了移动支付的未来。以下是我们谈话的内容概要,为了表述清晰,对话经过了一定编辑。

  Fortune: What is the scope of the mobile opportunity for American?

  《财富》:美国运通在移动领域的机遇有多大?

  Chenault: Mobile is redefining both online and offline commerce. The penetration of m-commerce in e-commerce was around 0.09% [Meaning that less than one percent of e-commerce transactions happened on mobile devices --Ed.]. By 2017, it's projected to be at 26% and that's just penetration in e-commerce.

  切诺特:移动产品重新定义了线上和线下的商业活动。移动商务在电子商务中所占的比例大约是0.09%(编者注:即意味着电子商务只有不到1%的交易是通过移动设备完成的)。但到2017年,这个比例预计将达到26%,这还只是它在电子商务领域的渗透程度。

  That's just e-commerce. When will we stop breaking it out and talk simply about commerce?

  这说的只是电子商务。我们什么时候才能不再区分电子或非电子商务,而简单地把它们都视为商务呢?

  What's happening is a gigantic opportunity. Mobile will redefine how commerce is done. Steve Jobs redefined the retail experience. I think commerce and mobile will do an even more transformational job in an exponential way. The opportunity for startups to redefine the power of mobile is incredible. Scale is important, but if you have the idea, you now have the ability to connect with companies that can drive that scale. Clearly there are five platforms that will play an important role and be very powerful: Amazon (AMZN), Apple (AAPL), Google (GOOG), Facebook (FB), and Alibaba. More and more, startups will be able to connect to these services to scale quickly.

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