双语新闻：个人电脑销量预测的肮脏内幕

2014-08-14 12:22:16来源：可可英语

　　Apple called BS last week to the U.S. Mac salesnumbers IDC and Gartner sent to clients two weeksearlier, AppleInsider‘s Daniel Eran Dilger reportedSaturday. The two market research firms had salesfalling. Apple had them growing by “strong doubledigits[s],” according to the earnings call transcript[see note below].

　　据AppleInsider网站的丹尼尔·伊兰·迪尔格上周六报道，苹果(Apple)在上上周指出，IDC与高德纳(Gartner)给出的Mac电脑在美国的销售数字有误。这两家市场调研公司称，Mac电脑在美销售出现下滑，而苹果收益电话会议的文字记录显示，公司称Mac电脑在美销售增长强劲，“增幅高达两位数”。

　　It’s not the first time Gartner and IDC have been caught with their methodological pants down.In November 2010 Asymco’s Horace Dediu was aghast to discover a 77 million unit discrepancyin their mobile phone data — data he depends on to draw his famous charts and graphs.

　　这不是高德纳和IDC第一次被人发现方法论错误。2010年11月，Asymco的贺拉斯o德迪乌惊讶的发现，两者的移动电话销量数据差额高达7700万台，而德迪乌著名的图表正是基于该数据绘制。

　　“Our methodologies, which are continually updated and improved, are among our mostvaluable assets,” according to Gartner, which goes on to describe them in the vaguestpossible terms:

　　高德纳称：“我们的方法论在不断更新和完善，它是我们最宝贵的财富之一。”该公司继续极为含糊其辞的描述道：

　　“Once an objective is set, analysts gather information through formal and informal surveys ofIT users, technology providers and investors, business professionals, academicians and otherresearchers.” [From Inside Gartner Research]

　　“一旦目标设定，分析师会通过向IT用户、技术提供商和投资者、商务人士、学者和其他研究人员发放正式或非正式的调查来收集信息。”[摘自“高德纳内部研究”]

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