5. What’s the next big project you want to tackle?
5. 接下来你想进行什么样的大项目?
We make it really easy for companies to do what they want to do in a subscription economy. We make it easy for them to set a price and to participate in commerce. The next thing I would love to tackle is giving them more intelligence. We’ve been [running our subscription platform] for six years, and we have a lot of transactions in our system. We haven’t been taking advantage of it yet. We’re in a day and age where it’s all about big data and analytics. We have all the data and give it to customers so that they can do they’re own analytics, but I think we can do a much better job telling people, “Hey, based on our analysis, here’s a pricing plan that would suit you better.” Or, “Hey, based on our analysis, we think that these are the customers that you can upsell and increase your revenues by 10%.” I think we can do a much better job of that, and our customers would find that really valuable.
我们让其他公司非常轻松地在订阅式经济中做自己想做的事。我们让它们很轻松地定价和做生意。接下来我想做的是给它们更多的情报。我们(的订阅平台)已经运行了六年,我们的系统中记录了很多交易信息,但一直没有加以利用。我们处在一个大数据和分析起决定作用的时代。我们掌握着所有的数据,把这些数据提供给客户,他们就能自行加以分析。但我觉得我们能做的比这好得多,我们可以告诉客户:“嘿,根据我们的分析,这样的定价方案更适合你们。”或者,“嘿,根据我们的分析,我们认为这些客户有消费升级潜力,他们能让你的收入提高10%。”我想在这方面我们的工作成果会好得多,而且我们的客户也会发现这确实有价值。
6. What challenges are facing your business right now?
6. 你们公司现在面临着什么样的挑战?
Companies go through different phases. We’re about 350 people now, and I’d say the first $10 million in revenue, the first 150 or so employees, it’s about trying to figure out this company. What is the product market? What is your value proposition? How do you price? How do you sell the thing? How do you get customers to use it? Our next big milestone is $100 million in revenue, so at this size and scale, it winds up really being about people. How do you bring people into the organization? Where are the great players that see your company as the place where they can grow and develop themselves to the best that they can be? How do you keep them all aligned? How do you make them work more independently?
本文关键字: 双语新闻 Zuora创始人兼CEO
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