双语时事：电商发财致富新门路贴广告卖眼球

2014-07-08 16:04:41来源：可可英语

　　Audience monetization is incremental revenue for e-commerce players: A retailer selling $100 million worth of products might make $10 million in profit. They’re already paying to attract the audience, so if they sell $10 million worth of media, they make $10 million in profit. HookLogic customers can earn anywhere between $100,000 for a smaller site to tens of millions in new revenue per year for the bigger sites, Opdyke says. Now, online window-shoppers can browse away — stores have figured out a way to make money on them, regardless of whether they buy anything.

　　访客货币化对于电商而言是一笔增量收入：一家产品销售额达到1亿美元的零售商可能会赚到1,000万美元的利润。它们已经开始投入资金来吸引访客。因此，如果它们销售价值1,000万美元的媒体广告，它们就能够赚取1,000万美元的利润。奥普戴克透露说，HookLogic公司客户的年收入在10万(小电商)到数千万美元(大电商)之间。现在，网上那些只逛不买的访客再也不会让电商一筹莫展——无论他们买不买东西，大大小小的电商们都已经想出了在他们身上赚钱的办法。

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