中国对美国公司加强监管中国消费者得益

2014-08-29 16:48:51来源：可可英语

　　Finally, although the investigations are hurting profit margins and making executives nervousfor now, in the long-term, this will help overall profitability for Chinese and Western brandsalike.

　　最后，尽管这些调查目前影响了企业的利润率，也令管理人员惶惶不可终日，不过从长远来看，这将有助于提升中国乃至西方汽车品牌整体的盈利能力。

　　Over the past decade, Chinese consumers have been so worried about poor food and productsafety standards that they tend to buy the most expensive items they could afford. For keyitems, such as infant milk formula, consumers shun more affordable brands because theyequate lower prices with lower safety. As a result, a few ultra-premium players with high priceshave dominated the market, while other brands that aren’t naturally premium-positioned havehad little choice but to use high pricing to attract consumer interest.

　　过去十年间，中国的消费者由于担心食品质量差、产品安全标准低，所以宁愿尽己所能去购买最贵的产品。而对于一些重要的产品，比如婴儿配方奶粉，消费者往往会回避那些价格更实惠的品牌，因为他们认为便宜就等同于食品安全没有保障。导致一些高价的超高档品牌占据了市场，而其它不属于高端定位的品牌则别无选择，只能通过提高价格来吸引消费者。

　　Promoting better accountability on safety will allow consumers to be more confident inproduct quality standards and make decisions based on other factors than simply price. Inturn, that will give brands the opportunity to carve out new market niches rather than raceeach other to the top.

　　建立更好的产品安全问责机制，可以让消费者对产品质量标准更有信心，在决定购买意向时不再只看价格，综合考虑其它因素。这样一来，品牌也将得到更多机会开拓新的市场定位，而不是只在价格上你追我赶。

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