小米聘谷歌前高管拓展印度智能机市场

2014-10-15 14:11:07来源：可可英语

　　India’s smartphone market grew 84 per cent year on year in the second quarter of this year,according to IDC, with vendors shipping 18.42m handsets.

　　IDC数据显示，今年第2季度印度智能手机市场同比增长84%，厂家发货量达1842万部。

　　In particular, low-end smartphone sales are increasing rapidly as India’s 650m mobile phoneusers upgrade their handsets to access everything from social media to the latest cricketscores.

　　低端智能手机的销量在印度市场上增长尤其快。印度6.5亿手机用户正在升级手机，以便使用从社交媒体到获知最新板球赛事比分的所有功能。

　　Xiaomi is “for the cost-conscious consumer so it would be very successful for the Indianmarket”, explained Jessica Kwee, analyst at Canalys. “Their growth trajectory in India is goingto be quite significant in these first few quarters.”

　　小米手机是“为对价格敏感的消费者制造的，所以它在印度市场上将非常成功，”Canalys分析师Jessica Kwee解释道。“最初几个季度，他们在印度的增长将会相当快。”

　　The company’s push into India could prove especially tricky for Samsung, the world’s largestsmartphone maker by sales, which has already been hit hard by increased competition fromChinese manufacturers such as Xiaomi, Huawei and Lenovo.

　　对于全球智能手机销量冠军三星而言，小米杀入印度市场可能被证明尤其棘手。在小米、华为(Huawei)和联想(Lenovo)等中国厂家越来越激烈的竞争下，三星已受到了沉重打击。

　　In India, the South Korean group is the market leader with a 29 per cent share, but localmanufacturers such as Karbonn and Micromax are also gaining ground, with 8 per cent and 18per cent market share respectively.

　　在印度，这家韩国集团以29%的份额居于市场领导地位，但Karbonn和Micromax等当地厂商也在变得更强大，这两家厂商的市场份额分别为8%和18%。

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