亚马逊与twitter合作用户发消息就能把商品加入购物车

2014-05-08 14:37:31来源：可可英语

　　Amazon has joined forces with Twitter to let consumers tweet products they like into their shopping baskets, as technology companies search for ways to fuse social media and ecommerce.

　　亚马逊(Amazon)与Twitter开展了合作，允许用户以Twitter消息的形式将喜欢的商品发送到购物篮中。这些高科技企业正在想办法把社交媒体和电子商务融为一体。

亚马逊与Twitter合作用户发Twitter消息就能把商品加入购物车

　　The feature is aimed at turning Twitter into a new shopping window for Amazon, which has only dabbled with social media, partly because Jeff Bezos, its chief executive, does not want to share its customers with other companies, according to former employees.

　　这一功能旨在将Twitter转变成亚马逊新的购物窗口。目前，对于社交媒体亚马逊还只是略有涉及，按照亚马逊前雇员的说法，这部分是因为亚马逊首席执行官杰夫•贝佐斯(Jeff Bezos)不愿意与其他公司分享其客户资料。

　　Through the tie-up, consumers on Twitter who see a tweet with an Amazon product link will be able to drop it into their Amazon.com basket by replying with the hashtag #amazoncart in the US and #amazonbasket in the UK.

　　通过这一合作关系，Twitter用户在看到一条带有亚马逊商品链接的Twitter消息后，将可以把该商品直接加入他们在亚马逊网站(Amazon.com)上的购物车中，为此他们如果是在美国，只需要在回复时带上#amazoncart这个标签，如果是在英国这个标签则是#amazonbasket。

　　Despite the potential for consumers to obtain shopping ideas from friends and experts on Twitter, Facebook and Pinterest, social media has so far had only limited success in generating ecommerce transactions.

　　尽管用户确实存在从Twitter、Facebook以及Pinterest网站上通过亲友及各类专家获取购物信息的可能性，到目前为止社交媒体在催生电子商务交易方面效果十分有限。

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