双语新闻：美国大数据市场能否带经济腾飞

2014-09-25 14:52:57来源：可可英语

　　Our business world stands today at the threshold ofa new industry, as “big data” gains value on a verybig scale. Vast quantities of information are evolvingrapidly into an asset class in its own right, akin tosoftware and hardware with their own ecosystemsand competitive dynamics and innovation cycles.And of course, legal issues.

　　当下，“大数据”获得了规模十分庞大的价值，这使得我们的商业世界站在了一个新行业的起点上。大量信息本身正在迅速演化成为一种资产类别，如同有着自己的生态系统、竞争动态和创新周期的软件和硬件一样。当然，相关法律问题也同样不可避免。

　　There are troves of data being collected and stored and used by governments and companiesglobally. Complex algorithms are being developed to extract value from all this data. Retailers,for example, have a more detailed account of our lives than we ourselves can access. Withtheir massive number of customer touch points, they’re so data-rich that they know whatproducts and services customers want before consumers even know it themselves.

　　全球政府和企业都在收集、存储和利用数据宝藏，并开发了复杂的计算方法，以便从这些数据中提取价值。例如，零售商对我们生活的记录比我们自己更加详尽。借助大量的顾客接触点，以及异常丰富的数据，零售商们甚至比消费者自己更早知道他们想要什么样的产品和服务。

　　Some of this might sound a bit creepy. While retailers are not breaking any laws, there is muchdebate about the need for policies to harmonize privacy, prudence, social acceptance,and ownership with an undeniably massive business opportunity. But setting aside theprivacy issues, what sort of legal regime do we need to ensure this new industry grows, andprovides maximum private and public value? Do we leave the growing big data asset class tothe law of the jungle? Or do we need new rules to foster growth and make our country theworld’s most attractive home for the business of big data? These aren’t just abstract legalquestions; they’re questions going directly to our patent, trademark, and copyright —intellectual property — laws.

　　乍听起来，这些事实可能有些令人毛骨悚然。虽然零售商们没有违法，但人们仍在广泛讨论是否需要制定一些政策，以便在隐私、谨慎、社会认可和所有权与不可否认的大量商业机会之间寻求平衡。但是，暂且不论隐私问题，我们需要什么样的法律制度来确保这个新行业的成长，并提供最大的个人和公共价值呢?我们要让正在成长的大数据资产类别受制于丛林法则吗?或者，我们需要新的规则去促进大数据行业的成长，使美国成为世界上最有吸引力的大数据行业基地吗?这些并不仅仅是抽象的法律问题，而是与我们的专利权、商标权和版权(也就是知识产权)法直接相关的问题。

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