谷歌重金投资Magic Leap

2014-10-28 17:57:27来源：网络

　　“Until we see the device, you have to be a little skeptical,” said Brian Blau, an analyst atGartner who has worked with virtual reality for two decades.

　　“在看到设备之前，肯定会有点怀疑，”高德纳(Gartner)的分析师布莱恩·布劳(Brian Blau)说，他在虚拟现实领域有20年的经验。

　　Details about Magic Leap’s plans remain sketchy. The company declined requests for aninterview on Tuesday. On its website, the company has a few videos and images that depictrich animations displayed over what people see with the naked eye. Seahorses float abovechildren in a schoolroom. A yellow submarine hovers near an outdoor promenade. An astronautwalks through a train station.

　　Magic Leap制定的计划，在细节上仍然很粗略。本周二，该公司拒绝了采访请求。Magic Leap的官方网站上，有几个视频和图片，内容是人们可用裸眼看到的丰富动画：教室里，海马漂浮在孩子们的头上;户外的步行街附近，一艘黄色潜水艇在盘旋;火车站里，一名宇航员在行走。

　　So-called augmented reality technology already exists, but remains primitive. Google itself hasgone further than any other company to bring this concept to market with Google Glass, itsinteractive spectacles.

　　业界所说的“增强现实”(augmented reality)技术其实已经存在，只是仍然处于原始阶段。在把这个概念推向市场的过程中，谷歌本身就走在了其他所有公司前面，它推出了交互式设备谷歌眼镜(Google Glass)。

　　But Magic Leap appears to have significantly broader aims, describing an ambitious vision fordisplaying rich interactive graphics alongside what people see naturally, using what it calls adynamic digitized lightfield signal.

　　但Magic Leap的目标似乎要宽泛得多，它勾勒了一个雄心勃勃的愿景：使用它所说的“动态数字化光场信号”技术，把丰富的交互式图形，和人们本来就可以看到的东西一并展示出来。

　　“Current technologies we use to access the digital world limit, or even take us away, from thereal world,” Magic Leap’s website reads.

　　“我们目前使用的走向数字世界的技术，会限制我们与现实世界的接触，甚至让我们脱离现实世界，”MagicLeap的网站上写道。

　　Google’s role as the lead investor is significant as it jockeys for position in a rapidly shiftingtechnology industry.

　　谷歌牵头进行的这轮投资有重要的意义，因为它正在一个快速变化的科技行业中抢占滩头。

　　Just seven months ago, Facebook stunned Silicon Valley with the $2 billion acquisition ofOculus, a virtual reality company. Though the social network’s interest in the maker of avirtual reality headset was a surprise to many, Facebook believes Oculus can be a new sort ofoperating system as people continue to find new ways to interact with computers.

　　就在七个月前，Facebook斥资20亿美元收购了虚拟现实技术公司Oculus，震惊了硅谷。虽然Facebook对于这个虚拟现实头戴设备制造商的兴趣，出乎很多人的意料，但Facebook认为，在人们不断寻找新的方法来与计算机交互的时候，Oculus可以成为一种新的操作系统。

　　Google views Magic Leap in much the same way, according to people briefed on the company’sthinking. As people become more comfortable with wearable technology, technologies likeMagic Leap are likely to become more commonplace.“Magic Leap is going beyond the currentperception of mobile computing, augmented reality and virtual reality,” Magic Leap’s founderand chief executive, Rony Abovitz, said in a statement. “We are transcending all three, andwill revolutionize the way people communicate, purchase, learn, share and play.”

　　谷歌对Magic Leap的看法也大致相同，一些了解该公司思路的人透露。随着人们越来越习惯可穿戴技术，像Magic Leap这样的技术就会变得更加普遍。“Magic Leap超越了人们目前对移动计算、增强现实和虚拟现实的看法，”Magic Leap创始人兼首席执行官罗尼·阿伯维茨(Rony Abovitz)在一份声明中说。“我们正在这三个方面进行超越，这将会彻底改变人们的沟通、购物、学习、分享和玩游戏的方式。”

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