谷歌重金投资Magic Leap

2014-10-28 17:57:27来源：网络

　　The investment represents a huge bet by Google and its consortium of investors. But suchwagers are quickly becoming the norm for the likes of Google and Facebook, two companiesnot content to rest on their already hugely profitable existing business models.

　　在这轮融资中，谷歌和其他投资者押下了一个巨大的赌注。但对于谷歌和Facebook这样的公司来说，这样的赌注正迅速成为常态;谷歌和Facebook都不满足于自身已经利润丰厚的现有业务模式。

　　“They’re willing to take risks on the belief that their business will not be around forever,” Mr.Gordon said. “The great tech C.E.O.s are all simultaneously maxing out their current modelwhile also looking around at future models and placing big bets.”

　　“它们愿意承担风险，因为它们相信，自己的业务模式不可能一直不变，”戈登说。“杰出的技术公司CEO都在一边尽可能地靠现有模式取得更多收益，一边四处寻找未来的模式，并且押下大笔赌注。”

　　Other investors in Series B, or the second major financing round, include Qualcomm Ventures,Legendary Entertainment, the private equity firm KKR, Vulcan Capital, Kleiner Perkins,Andreessen Horowitz and Obvious Ventures.

　　这次是Magic Leap的第二轮重大融资，其他投资者包括高通风险投资公司(Qualcomm Ventures)、传奇娱乐公司(Legendary Entertainment)、私募股权公司KKR、火神资本(Vulcan Capital)、凯鹏华盈、安德森·霍洛维茨(Andreessen Horowitz)，以及Obvious Ventures。

　　The group, a consortium of some of the biggest names in venture capital and private equity,are all betting big money on “an eclectic group of visionaries, rocket scientists, wizards andgurus from the fields of film, robotics, visualization, software, computing and user experience,”as Magic Leap describes itself on its website.

　　风险投资和私募股权界的一些大牌汇聚一堂，押下大笔资金，支持一群“不拘一格的空想家、火箭科学家、巫师，以及电影、机器人、可视化、软件、计算机和用户体验领域的大师”，Magic Leap在自己的网站上写道。

　　So far, however, augmented reality and virtual reality have remained more the stuff of sciencefiction than of the everyday Internet.

　　但是迄今为止，增强现实和虚拟现实仍然更多地出现在科幻小说中，而不是我们日常使用的互联网上。

　　Google’s Glass, which essentially places a tiny computer screen on an eyeglass lens, isavailable for $1,500 in “open beta,” a public test of the device. Oculus does not have aproduct ready for buyers yet.

　　谷歌眼镜实际上是在眼镜片上放置了一个微小的电脑屏幕，它的“公测版”售价为1500美元，Oculus公司还没有推出任何可供购买的产品。

　　And even if Magic Leap or Oculus does create a compelling new computing platform, the nextchallenge will be convincing media and tech companies to create lots of content to keepusers entertained.

　　即使Magic Leap和Oculus确实创造了一个富有吸引力的新计算平台，它们还会面临下一个挑战，即说服媒体和科技企业提供大量内容来取悦用户。

　　“Virtual reality has been around for 20 years, and the one thing that has been consistentthroughout this is that the technology is not mature enough,” Mr. Blau said. “Today there’s thepossibility for that to change, but it’s going to take a while for these app developers to get itright.”

　　“虚拟现实技术20年前就出现了，但一直以来不够成熟，”布劳说。“如今，这种情况有可能会发生改变，但应用开发人员需要一段时间来改进它。”

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